Despite the challenging times today, there are still a lot of things that we can see as an opportunity despite the pandemic. This actually let ourselves discover new things, try out new hobbies, and sometime connect to more people better that we did before. As we continue to live with the new normal, we can try something unusual yet very useful and effective with the things that is trending and innovating in the world right now.
Puregold recognizes this hopeful spirit as it continues to look after every Filipino's welfare amidst these uncertain times. As online consumption grows brought about by the "stay home" lifestyle, Puregold has contemplated venturing in this space to further reach out to its public. But this time, it sets out beyond being a retailer as we know it to be and explores the world of bringing entertainment to Filipinos.
Enter the Puregold Channel. A groundbreaking move to further expand Puregold’s digital footprint and engage shoppers. With the rise of video content and live streaming, Puregold shall use Facebook and Youtube to house its own program offerings aimed at bringing entertainment that caters to a wide variety of interests. It will also provide opportunities for branded messaging and segments, sale offers, and ultimately an instant link to frictionless transactions. Viewers will be hooked and engaged with content recurring in a weekly time slot - from a cooking show, to a comedy show to a full-on game show.
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