From Groceries to Entertainment - Puregold launches online channel

Despite the challenging times today, there are still a lot of things that we can see as an opportunity despite the pandemic. This actually let ourselves discover new things, try out new hobbies, and sometime connect to more people better that we did before. As we continue to live with the new normal, we can try something unusual yet very useful and effective with the things that is trending and innovating in the world right now.

Puregold recognizes this hopeful spirit as it continues to look after every Filipino's welfare amidst these uncertain times. As online consumption grows brought about by the "stay home" lifestyle, Puregold has contemplated venturing in this space to further reach out to its public. But this time, it sets out beyond being a retailer as we know it to be and explores the world of bringing entertainment to Filipinos.

Enter the Puregold Channel. A groundbreaking move to further expand Puregold’s digital footprint and engage shoppers. With the rise of video content and live streaming, Puregold shall use Facebook and Youtube to house its own program offerings aimed at bringing entertainment that caters to a wide variety of interests. It will also provide opportunities for branded messaging and segments, sale offers, and ultimately an instant link to frictionless transactions. Viewers will be hooked and engaged with content recurring in a weekly time slot - from a cooking show, to a comedy show to a full-on game show.

Buybust -Violently Amazing Filipino Action Film

This took years to finish and now showing in theaters after so many factors that delayed the film's completion. But indeed, quality cannot be rushed. This is what Buybust aims to prove that Filipino action films are indeed works of art, sweat, blood, tears, and fractures. Leading the star-studded cast is Anne Curtis who plays Nina Manigan which already breaks the stereotype that men can only be the lead in an action movie.

Literally a buybust operation, the team of a special drug enforcement unit goes into the belly of the beast to capture a big fish drug lord named Biggie Chen. The team goes inside and found themselves in a labyrinth of shanties, poverty, drugs, and gang-infested "community".  They get caught in a race to either catch the prized criminal o just get out alive.

I have to point out some characters who stood out among the sea of stars here. First was Victor Neri who played Bernie Lacson who leads the team in the operation and really showed his nature as an action star. Next is Brandon Vera, who plays Rico Yatco, he is known to be an MMA fighter but also did well on acting and even had a great chemistry with Anne (not romantic though). Arjo Atayde sheds his charming image to become Biggie Chen who is ruthless and fierce and even looks very different from the roles he played before. And of course, Anne Curtis, who has shown a lot of dedication and work for this film. She gets bloodied and bruised and experienced almost every kind of pain in this film. It was indeed proved her versatility and power to give justice to her character.