TCL Elevates Olympic Winter Games for Fans and Athletes at Milano Cortina 2026, Empowering Audiences Worldwide with Vision of “It’s Your Greatness”

TCL Edelweiss Land launches at Milan Central Station, showcasing innovation in the heart of the city

TCL, a leading global technology company and a Worldwide Olympic and Paralympic Partner, celebrated the opening of the Olympic Winter Games Milano Cortina 2026 with the launch of its “It’s Your Greatness” campaign and the inauguration of its creative showcase, TCL Edelweiss Land, at the Piazza Duca d’Aosta in front of Milan Central Station. Key guests attended the opening on 5 February, including Kirsty Coventry, President of the International Olympic Committee, Kevin Wang, CEO, TCL Technology, and Dr. Yan, CTO of TCL Technology and CTO of TCL CSOT.