Aqiva partners with moms to help ensure proper nutrition for their children.
Every mom has her own story when it comes to feeding her child. With mealtimes becoming a common and daily struggle, moms have learned to cope with this problem in different ways. Some moms resort to bribing, giving treats or gifts whenever their child finishes his lunch. Other moms would tend to transform into “monster moms”, not yielding to their child’s refusal to eat. While others just give in, thinking that eating something unhealthy is better than not eating at all.
The Threat of the “Diet Shift”
Children are easily tempted by unhealthy food because to them, these foods seem to be more fun and exciting to eat, and taste better because of its flavors, colors and textures. This desire for unhealthy food heightens at age 4-7, as children start to make their own choices, and are able to voice out what they want. This is when the threat of the Diet Shift starts - the phase when the child may begin to prefer unhealthy food, or food that do not contain the right nutrients children need to keep their growth and development on track.
