
The impressive results are backed by Kakao’s aggressive localization efforts, in addition to the messenger’s fun and unique features. On August 7th, Kakao launched a TV and radio ad of KakaoTalk featuring K-pop superstars, Big Bang and Philippines’ pop princess, Sarah Geronimo. These two stars are also featured on KakaoTalk’s Plus Friend channel, a fun interactive advertisement platform where users can add Sarah and BigBang’s official accounts to their Friends’ list to receive latest updates and content including pictures and videos on them. Kakao plans to partner with more celebrities and companies in the Philippines to offer Filipino users content that is locally relevant.