Levi’s is celebrating its birthday and it has a gift for you!
In recognition of the priceless heritage of the brand, Levi’s has a new global campaign dubbed “We Are Original,” which is geared to connect with millions of Levi’s lovers on social media.
“We Are Original” is part of Levi’s multifaceted global brand campaign, Live in Levi’s, a digital platform that was launched in 2014 and which engages the global community of Levi’s fans through their shared experiences. To help celebrate how the world “Lives in Levi’s,” fans generate original content to tell their stories and share these through social media channels.
From the international scene, the campaign has tapped influencers who love their Levi’s Jeans. French music producer, writer, and model Caroline de Maigret, American DJ duo Classixx, and Chinese multimedia artist Yi Zhou share their experiences as Levi’s advocates on social media platforms like Twitter, Facebook, and Instagram.