Dockers Spring/Summer 2013: Get Dressed Like You Mean It!

This season the Dockers® brand celebrates the enjoyment of getting dressed and the importance in the art of style and grooming as part of our daily lives. Dockers® Spring/Summer 2013 is a collection of conviction and the stakes are high. 

Through the Wear the Pants platform – the Dockers® brand’s focus on masculinity is unwavering. Dockers® help men feel their most confident and masculine when they get dressed, enabling them to go about their day with swagger and absolute self-assurance. 

The collection moves seamlessly as the season progresses, from the refined Dockers® SF Khaki, the broad offer on the Dockers® Alpha Khaki, the Ultimate Chino and its extended shorts portfolio.

Over the past few seasons there has been resurgence in the way men dress, a desire almost to stand out from the crowd. The modern day guy is all absorbed in the finer details of dress. Clothes are important to him. How a pair of pants fit, the material and tailoring, every nuance is considered until the perfect ensemble is achieved. The Dockers® Spring Summer 2013 line is all about men preparing for their daily battle by getting ready for the task at hand. The Dockers® brand offers the best tools available; Dockers® khakis.

To win the style stakes, team a pair of Dockers® SF Khakis with a refined poplin Oxford Blue spread collar shirt, a refined chocolate brown cardigan and a fitted two-button blazer. Give the ensemble a whimsical look by adding a pair of boating shoes or sneakers. The Dockers® brand is all about mixing it up and not taking oneself too seriously. 

The Dockers® Alpha Khaki – “where jeans end and khaki begins – this season has evolved – still in-keeping with the distinct top-block (with five pockets) – only now with premium executions bringing newness to the must-have khaki pant. Spring Summer 2013 offers a sharp range of finishes and construction details; rigid twill waxed finish, a slub twill canvas, patch pockets and knee panels, an authentic selvedge, each giving a completely different attitude. Try pairing the Dockers® Alpha Khaki with a Tuxedo style shirt for example, add a knitted waistcoat and a penny loafer – socks are optional! 

The Dockers® guy is someone who wants to look casual and feel at ease without compromising his style. For a more urban look, take the Dockers® Alpha Khaki and team with a hooded twill shirt - perfect for early Spring or alternatively a garment dyed polo shirt. The Sailmaker Khaki gives a nautical look, especially when combined with the two-tone Pennant Shirt (its double yoke construction and centre back box pleat is designed for ease of movement) and a navy packable rain jacket. Its origins are deep rooted in the San Francisco dock areas of the past.

Take the Dockers® Ultimate chino and wear with a blue multi-check laundered shirt over a garment dyed graphic printed t-shirt. Late summer is all about experimenting with the richness of colour and mixing it up; a Farmer’s Market as it were of bright greens, reds, yellows and blues. Shorts offer a playful attitude this season. Why not step it up with a pair of plaid shorts worn with a micro-colour Laundered Shirt.  

The seasonal trend is still very much about colour blocking and bold checks. Dockers® colour palette juxtaposes sharp architectural blues, greys and browns against washed-out reds, yellows and greens only to burst forth later in the season with a pop of bright Spearmint Green, Quantum Blue and Scooter Red.

This season the Dockers® brand provides the tools every man needs to deliver from dawn to dusk, seven days a week; “Get dressed like you mean it”. No questions asked.