The first animation series produced in the region depicting Mickey Mouse & Friends in uniquely Singaporean and Malaysian settings
Fans in Southeast Asia can now be entertained by Mickey, Minnie, Donald, Daisy and Goofy in the “Mickey Go Local” animated shorts, which see the beloved characters exploring Singapore and Malaysia’s food, traditional wear and iconic architecture.
The six-part series is the first-time audiences will see Mickey & Friends in familiar settings, inspired by Southeast Asia’s rich culture and art. From watching the hilarious antics of Mickey and Donald as local street hawkers, to Minnie trying her hand at some very spicy cooking, the Mickey Go Local animated shorts will connect with audiences in locally relevant ways.
“We are committed to creating locally appealing stories that are relevant to our fans. The Mickey Go Local animated shorts are the first time our beloved characters are seen enjoying Southeast Asia’s charms, providing heartwarming moments for kids and families,” said Amit Malhotra, Regional Lead, Emerging Markets (Direct-to-Consumer & International), The Walt Disney Company. “We are excited to work with an exceptional group of local creative talent from Singapore, Malaysia and Philippines to bring the animated series to life.”
Embodying the values of friendship, optimism and fun, the series is aimed at kids, with slapstick comedy that the whole family can enjoy. Fans can now catch the first short, “Master Hawker”, on Disney Channel Asia’s YouTube page (https://youtu.be/MWddaS3KWAQ). There will also be a new short every month till January 2020 on Disney Channel and across its social media platforms (Facebook, YouTube, Instagram). Each episode is about two minutes long.
In “Master Hawker”, Goofy has to decide between eating Mickey’s satay or Donald’s roti canai.
The animated shorts series was created in support of Year 2 of the “Mickey Go Local” initiative in Singapore and Malaysia, which includes a refreshed product line across apparel, homeware and accessories. Fans can also look forward to mall activations in the following countries:
Singapore: From 6 August till 8 September, “Jalan Jalan with Mickey & Friends” across eight shopping malls. Activities include photo opportunities, interactive experiences, meet and greet sessions with Mickey Mouse and Minnie Mouse, and retail areas.
Malaysia: From now till 16 September, “Jom Jalan Jalan with Mickey & Friends” in select malls across Kuala Lumpur, Johor Bahru, Penang and Kuantan. Activities include photo opportunities, interactive experiences, games, retail areas, and meet and greet sessions with Mickey Mouse.