“Live like a panda” Is foodpanda's New Brand Philosophy

In this hectic world, we sometimes wanted to be just like a panda whose lifestyle is so chill and carefree. And for the food delivery brand foodpanda, who also has the cute and adorable panda named Pau-Pau as the mascot, is what they want to pursue as their philosophy. Dubbed as “live like a panda,” this encourages users to free up their time and energy through the app to pursue what matters to them.

In conceptualizing the philosophy, the foodpanda team spent hours studying pandas and found that pandas eat as they want to, sleep as they want, and live without unnecessary worries. Taking inspiration from this outlook, foodpanda believes that humans, too, can benefit from adopting a similar mindset and focusing their energies on things that truly satisfy them. 

Guilherme Porto, foodpanda Philippines Director for Growth, hopes to motivate their customers to look beyond the hustle and bustle of everyday life and divert their attention to whatever’s most precious to them at the moment. “Sometimes, we get caught up in our busy daily routines that it becomes easier to let our interests and passions fall by the wayside. With our brand philosophy, foodpanda is here to remind them to find time for the things they love and enjoy. We will be there to help them do that so they can achieve true happiness and satisfaction because what matters now, matters.”

Love for Pau-Pau

foodpanda’s Mascot Pau-Pau – which evidently is a cute panda – became the face of the brand when it was launched last year. Porto explained that Pau-Pau was a relatable character that brought them closer to millions of their app users all over the country. Since then, it has become a lovable and constant figure, always present during foodpanda’s meaningful engagements, events, and promotional materials. 

With the launch of its brand philosophy, ‘live like a panda,’ foodpanda seeks to reflect its brand purpose in the cute mascot’s unique personality –  living life on one’s own terms, the environment, and food and fun. “It also represents our goal to quickly and efficiently deliver the food, groceries, and essential needs of our app users so they have more time to spend with their loved ones, pursue their passions, or simply relax.”

What to expect soon

With Pau-Pau winning the hearts of many, his fanbase has also significantly grown amongst foodpanda customers, with some requesting its own merchandise line. “Because of the overwhelming love for Pau-Pau, we will be launching the limited edition Pau-Pau plushie toy in the Philippines as a tangible reminder for everyone to live like a panda,” said Porto, adding that the plushie toy will soon be available for loyal customers and avid users of the app. 

Looking ahead to 2023, the online delivery platform intends to provide new and even more meaningful ways to bring enjoyment and convenience to the lives of its consumers. 

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