Daikin, the world’s leading air conditioning manufacturer, recently launched its Time to Split campaign, an initiative that seeks to change the traditional window type aircon culture in the Philippines. Part of that campaign is ensuring availability to as many Filipinos as possible by making Daikin’s energy efficient split type air conditioners available in over 180 major appliance retailers nationwide.
“More than a sales campaign, Time to Split is the main driver of our long-term strategy in the Philippines,” said Takayoshi Miki, President of Daikin Philippines. “As more and more Filipino consumers experience high electricity costs, Daikin hopes to shift the traditional Window-Type Aircon Culture to an Inverter Energy-savings split-type mentality.”