Red Things Take Over APCC Day One!

I'm so happy to be back in APCC for this year and I thought I would miss day one because of schedules. But even with just some brief hours, I was able to roam around the SMX Convention Center where APCC became its home since year 2. Now aiming for more bigger and immersive experience, they brought in Neflix stars from the series Finn Jones (Iron Fist) , Mike Colter (Luke Cage), and Tye Sheridan (Wade Watts). But their appearance will happen on Saturday.

The highlight of the day was the long line at Filbar's for the Exclusive Jollibee Funko Pop which is a limited edition piece. Fans of the bee started at noon which eventually became very long yet quite expected from a exclusive piece. Customers are only allowed maximum of 2 pieces per purchase. The Funko Pop is sold for P650 and will also be available in Jollibee stores in August.

Ontario’s Premier Visits First Jollibee in Toronto

Jollibee’s first Toronto location continues to draw crowds out the door, with non-Filipinos joining the mix to see what the hype is all about.

Even Ontario’s Premier Kathleen Wynne paid a visit, greeted by Filipino community leaders, Jollibee’s North America President Jose “Pepot” Minana, and none other than a jolly red bee.

#BEEattheSummit: Jollibee supports Ad Summit Pilipinas 2018

Photo shows (from left) 4As chairman Bong Pacia,
Jollibee Philippines Assistant Vice President for Brand Communications,
PR and Digital Marketing Arline Adeva, Jollibee Global Brand
 Chief Marketing Officer and Jollibee Philippines Marketing Head
 Francis Flores, and ASP 2018 chairman
Norman Agatep during the recently held MOA signing
at the Jollibee headquarters.

Jollibee, the country’s leading fast-food chain and one of the nation’s biggest advertisers, is a major sponsor of Ad Summit Pilipinas (ASP) 2018. Themed "DIY Your ROI," this year's gathering of 3,000 advertising and marketing practitioners will be held from March 7 to 10 at the Subic Bay Exhibition and Convention Center. The Ad Summit takes a closer look at the various impacts of one's creative work, and urges creatives to take a look at how advertising and marketing can be used to create not only financial, but social impact as well.

Jollibee celebrates milestone 40th year with anniversary anthem featuring Gary Valenciano and Sarah Geronimo

Mr. Pure Energy Gary Valenciano and Popstar Royalty Sarah Geronimo join forces for a one-of-a-kind collaboration that capture the joy-filled stories of Filipinos to mark the 40th anniversary of the country’s number one fast food chain.

Entitled ‘Apat na Dekada’, the upbeat and heart-warming song encapsulates four decades of joyful moments shared with generations of Filipinos who have made Jollibee a part of their lives. The song was composed by Thyro Alfaro in collaboration with Jollibee’s creative agency, McCann World Group Philippines.

Jollibee is digital engagement leader among QSRs in PH

The Philippines’ #1 fast-food chain is also #1 in digital engagement. For decades, Jollibee has been capturing the taste buds of Filipinos with its langhap-sarap treats. Lately, the brand has been winning over the hearts of millions online with hit-after-hit digital content.

According to a report by Community Plus, a social listening tool used by various global brands, from January to June 2017, Jollibee outranked all other brands in the quick service restaurant category, particularly in Facebook where it garnered a majority 37% share of engagement, twice greater than its biggest foreign competitor. Social media intelligence tool Thoughtbuzz also reports that Jollibee is the #1 most talked about QSR brand, registering 1.5 million mentions in various digital platforms; almost triple that of its competitors in the same period.

Kwentong Jollibee “Apo” shows gratitude to grandparents’ selfless love

Moving the hearts of millions once again, Jollibee, in collaboration with McCann World Group Philippines, released the latest installment to the hit #KwentongJollibee series, titled “Apo” (Grandchild) in time for Grandparents’ Day on September 10.  

Inspired by the unique love and care that grandparents give, the short film depicts the story of an elderly couple and their little but meaningful milestones as they happily raise their beloved grandson.  

Why are Pinoys so jolly and joyful?

The answer might be as simple as the company we keep, the things around us that make us smile and the food we enjoy. 

There’s no doubt that Filipinos are among the jolliest people on the planet. Wherever one might go in this country, he or she will most definitely be met with a smile, a warm greeting, or a hearty laugh. Foreigners often wonder how an entire nation of over 100 million can extend kindness and good cheer even to complete strangers.

In the Gallup 2015 Positive Experience Index, the country ranked fifth in the list of happiest citizens in the world, despite the many socio-economic issues they face every day. However, these survey figures do not completely explain why many Filipinos consistently choose joy over negative emotions.

What’s the real secret behind the trademark Pinoy cheerfulness?

This is a question that Jollibee, the country’s number one fast food brand, answered in an online campaign released last September 10, 2016.

“Jollibee, as a homegrown Filipino brand, is happy to answer why Pinoys are among the happiest people in the world,” said Francis E. Flores, Jollibee Global Chief of Marketing and Philippine Marketing Head. “Throughout Jollibee’s nearly four decades of serving the Filipino people all over the country and the world, we’ve discovered many reasons behind our innate joy, which we’re proud to showcase in the latest Chickenjoy Nation video.”

The Jollibee team went around the country to observe the lives of ordinary Filipinos and seemingly simple reasons behind their day-to-day happiness. The “stars” of the video cited sense of humor, appreciation for music, an easy-going spirit, and good food (including Jollibee’s crispylicious and juicylicious Chickenjoy) as some of the core ingredients of Pinoy joy.

The video, however, implies something more profound about the Pinoy psyche: even in the most dismal of situations, the Filipino heart is filled with hope and optimism. Instead of focusing on the negative aspects of their lives and the circumstances they find themselves in, they smile, laugh the bad vibes away, they are always to sing and dance, and share their favorite meals with the people they value the most. For them, joy is something that can be discovered in even the most mundane of things they encounter every day.

“Through our best-tasting Chickenjoy, we serve the perfect complement to our customers’ most joyful moments,” added Flores.  “We’ve made it our mission to unite Filipinos under one joy, one nation—a Chickenjoy Nation.”

To find out more about Chickenjoy Nation, like Jollibee’s official Facebook page (facebook.com/Jollibee Philippines), follow @BestFriendJollibee on Instagram and @Jollibee on Twitter and Snapchat.

VIRAL: Latest #KwentongJollibee “Kahera” tugs at the heartstrings of Pinoys

Jollibee premieres yet another episode to its heart-warming series for Grandparent’s Day

Jollibee, the country’s number one fast food chain, produces another made-for-digital material that pays tribute to the never-ending love and support grandparents shower their apos.

In the span of 150 seconds, “Kahera” shows the story of a young restaurant cashier’s seemingly awkward encounters with an elderly customer. The older woman never fails to comment on the young cashier’s every move; from her crooked nameplate to the way she speaks, no details seem to escape the older woman’s scrutiny. The video concludes with a touching revelation that sometimes, one does not need to look far for guidance and love.

Jollibee Is #PinoyAndProud On Independence Day

What better way to celebrate the 118th Independence day of the Philippines is a big party let by a Pinoy and proud company and that is Jollibee. They have been very active recently and even launched their special menu for Independence day which are the Adobo Flakes Yum! Burger and the Halo Halo sundae.

They also got a Pinoy and Proud theme song with award-winning composer and singers Thyro and Yumi and Jollibee and the gang have a new Filipiniana outfit that they will wear as they tour the country. To cap the month long celebration, they held a concert that brings all Jollibee Ambassadors, Artists, and endorsers in one event called #PinoyAndProud.

30 Families Win All-Expense Paid Trip with Jollibee and Resorts World Sentosa’s Singapore Summer Made of Joy Raffle Promo

Senior Brand Manager for Chickenjoy Joseph Aruta (middle) drew the lucky 30 winners in the Singapore Summer Made of Joy promo. (From left) With him are Management Associate Monique Ocampo, DTI representative Jovim Alipon, Trade Marketing Assistant Justine Lim, and South Luzon Trade Marketing Manager Paolo Tolentino.

Joy is really best when shared with the country’s all-time favorite Chickenjoy as 30 families are up for an exciting and fun trip to Resorts World Sentosa Singapore.

Jollibee executives, supervised by a Department of Trade and Industry (DTI) representative, drew 30 lucky winners from tens of millions of entries from all over the country. Each winner of the Singapore Summer Made of Joy raffle promo is entitled to an all-expense-paid vacation package for 4, which includes a three-day, two-night stay at Resorts World Sentosa and free passes to Universal Studios, S.E.A. Aquarium, and Adventure Cove Waterpark.

Latest Kwentong Jollibee video honors Pinoy dads

Heartwarming Father’s Day TVC highlights love and acceptance

Jollibee, the country’s number one fastfood chain launched its newest made for digital material which premiered just in time for Father’s Day.

The two-minuter Father’s Day special, titled “Entrance Exam,” is the latest installment of the fastfood chain’s Kwentong Jollibee series. It revolves around the story of a successful father with high expectations and his son’s earnest desire to fulfill them. The commercial culminates with an unexpected twist—expectations of excellence can be built over decades, but love and acceptance trumps over disappointment at the end of the day.

Jollibee releases new Pinoy pride jingle for Independence Day

Rachelle Ann Go and Darren Espanto performs #PinoyAndProud anthem

World-class talents Rachelle Ann Go and Darren Espanto brought the latest Jollibee anthem “Sarap at Saya” to life.

This coming June 12, the country’s number one fast food chain is set to release its latest anthem that is sure to make Filipinos #PinoyAndProud. Titled “Sarap at Saya”, this inspirational song is written for the country’s 118th Independence Day, to remind everyone how joyful it is to be Filipino and to highlight the many qualities that make every Pinoy proud of our beautiful country and unique culture.

Jollibee has consistently introduced generation-defining jingles through its TV commercials over the years. Top hits include the iconic “Beeda ang Saya” and “I Love You Sabado,” which captured the hearts of Pinoys of all ages. The brand’s latest anthem—especially composed for Independence Day—is slated to become another classic.

#PinoyAndProud This Independence Month With Jollibee

Exciting new things are happening this June at Jollibee! They are unveiling a lot of great news just in time for Independence day! They revealed it in a press event to introduce the grandest Jollibee Independence Day campaign, #PinoyAndProud: Ang Sarap, Ang Saya Maging Pilipino! 

This campaign closely follows two successful Pinoy pride celebrations from Jollibee. 2014’s “Foreignoy” campaign related the stories of foreigners who consider themselves Pinoys at heart, while 2015’s #HappyBdayPilipinas compiled wishes, hopes, and promises of the Filipino citizens.

Let me share you about a new yet limited-time offering they have for Jollibee, the NEW Adobo Flakes Yum! Burger (P59) and the NEW Halo-Halo Sundae (P35)! The langhap-sarap Yum! Burger that’s made with 100% beef is made even more flavorful with real beefy adobo flakes and special adobo sauce, while the well-loved Jollibee Sundae is made more special with favorite Halo-Halo toppings such as nata de coco, macapuno. Both creations have a thumbs up for me! (I do recommend that you would like to spread the adobo flakes away from the center for best taste)

#JollyFlavorventures: Super Cheese or Sour Cream Reigns Supreme?

Fries is love, fries is happiness.

And what better way to love fries more is to add more flavor to it. Jollibee comes up with their new Jolly Crispy Flavored Fries with two flavors, Super Cheese and Sour Cream. And to celebrate the new flavors is a face-off that involves lover of flavored fries, which includes me, fellow bloggers, and also online celebrities which is ready for the challenges.

Food giant Jollibee appoints new PR agency

Jollibee Brand CMO and Jollibee Philippines Marketing Head
 Francis E. Flores (L) selected Ripple8, Inc. headed by
Managing Director Timmy Jayme (R),
as one of its new PR agency partners.

Jollibee Foods Corporation, the largest fast food chain and dominant Quick Service Restaurant (QSR) market leader in the Philippines, recently appointed Ripple8, Inc. as its public relations agency-on-record for its Brand PR initiatives beginning 2016. This was after the agency emerged as the top scorer in a competitive pitch with three other PR agencies.

Global Brand Chief Marketing Officer and Head of Marketing of Jollibee Philippines Francis E. Flores said, “We are looking forward with great excitement to working with the team as Jollibee welcomes the year with bigger opportunities to bring joy to Filipino families in the country and worldwide.”

Stories of Love, Family, and Fun Told With #KwentongJollibee

When did you shed a tear for a TV commercial?

I did and it was about Jollibee!

This Valentine's Day, they showed 3 short stories of family, love, and fun  with Kwentong Jollibee. We were able to see the stories along with the cast and the people of Jollibee. As Jollibee played a huge part in Filipinos lives, we have our own memories that happened in their stores and food. 

Jollibee Global Brand Chief Marketing Officer Francis E. Flores said, “Every Pinoy can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.”

#YolandaPH : Jollibee Group Foundation is now accepting cash donations for Typhoon Yolanda affected communities

Jollibee Group Foundation (JGF) and Jollibee Foods Corporation (JFC), the country's largest fast food chain, is now accepting donations for our kababayans affected by Super Typhoon Yolanda (Haiyan).

The JFC Group is enjoining all its customers to help out by dropping your donations in JGF coinbanks found in over 2,000 JFC stores (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal and Burger King) across the country.

You may also opt to directly deposit your cash or check donations to this bank account:

Metrobank Peso Savings Account

Account Name: Jollibee Group Foundation

Account Number: 473-7-47301401-3

Aldren Richards Spotted At Jollibee Trinoma!

The Kapuso star of 'The Road', Aldren Richards is spotted in Jollibee Trinoma not with some mystery girl nor to shoot a show, but to share to dinning customers during the merienda hour . And he is serving their newest offering, the Jollibee Cripy Wings.

It first started with a flash mob of the Jollibee crew that caught the attention of incoming and dinning customers. And joining them in dancing to the tune of Carly Rae Jepsen and Owl City's Good Time is Aldren Richards.  After that, many were shocked with seeing him and excited to taste the tasty chicken samples given during that hour. And this is in line with their new treat that happens with many Jollibee stores nationwide!

Fridays Become more fun with Jollibee Crispy Wings Hour

Jollibee makes snack more enoyable as it launches its Crispy Wings Hour this whole month of October! Every Friday, from 3 pm to 4 pm, Jollibee is giving away free samples of Jollibee Crispy Wings -it's newest and crispiest snack offering yet-to all dining customers in 120 participating stores nationwide.

Show Your School Color Pride With Jollibee Floats

One of the best feelings in life is school spirit, as we have lived a large part of our lives in school where we learned a lot of things and mingled with a lot of people that eventually became our friends. And even after leaving school, we still cherish and take pride with our school colors. Sometimes we take this culture into our lifestyles, like the way we dress, the things we do, the hobbies we partake, and even with the food and drink we have. 

So your school maybe part of the UAAP, NCAA, SCUAA and other leagues that brings together the competitive enthusiasm, one thing is fo sure, we support them all the way and even our 100%. Just like the fun we had when we came head to head with fellow bloggers at Jollibee, as we were group into color teams and go on a battle for the brains contest. 

Lift Your school Spirit with The New Flavors of Jollibee University Floats

Whether on the hard court or the open fields, any game roars with more excitement when students wholeheartedly cheer for their teams while proudly wearing their school colors. When it comes to displaying school pride, students will go the extra mile to stand out and be creative. Now you can add a fun an refreshingly twist when flaunting your school spirit with the all new refreshing flavors of Jollibee University floats.

Bee Happy with Happyplus card!

Two proudly Pinoy companies have teamed up to introduce the first cashless payment rewards card in the country.

Jollibee Foods Corporation (JFC), the country's largest restaurant chain, and Bank of the Philippine Islands (BPI), one of the country's leading comercial bank, launched the happyplus card at the recent gathering at Fort Bonifacio, Taguig City.

JFC Chairman Tony Tan Caktiong and BPI President Aurelio Montinola led the ceremonies of introducing the happyplus card to the public.