SB19 expands global reach with BE:FIRST collaboration “TOYFRIEND”

The powerhouse team-up made a significant breakthrough in Japan, landing a No. 2 peak on the Oricon Digital Chart and iTunes All Genre Chart

Global P-Pop powerhouse SB19 continues its global ascent with “TOYFRIEND,” a cross-border collaboration with top-selling Japanese group, BE:FIRST. The clubby R&B track serves as the latest single from their sophomore studio album, Wakas At Simula—released under Sony Music Entertainment.