The SM Aura-gram is On!

The SM Store AURA would like to invite all Instagramers to join the SM Store AURAGRAM! Over P50,000 worth of shopping certificates to be given away!

How to join:

1. Follow The SM Store  (@thesmstore) on Instagram.  

2. Take a photo of your favorite product from the SM Store Aura and post it on your Instagram account with the hashtags #thesmstoreauragram #thesmstoreaura. Do it as creatively as possible.

3. Criteria will be based on photo quality, creativity and likes.

4. The top 5  most creative Auragrams with the most likes on Instagram will each win P10,000 worth of shopping certificates from The SM Store Aura.

5. Promo runs from September 23 to October 3, 2013 only.

Join The SM Store online community Facebook | Twitter | Instagram | Pinterest | YouTube

FASHIONISTA: Maxene Magalona's Fashion Tips and Tricks

“ I love fashion,” Maxene Magalona was quoted in a pocket press conference for GMA Network’s afternoon series “ Mga Basang Sisiw” It is evident in the hit afternoon prime soap where she plays as “Vicky” that she is in to style and clothes on and off the set. We asked the 26 year old Kapuso star her top 10 fashion tips and tricks.

1. Learn to wear plain and try to mix it with prints

2. Stay comfortable

3. Never mix different prints at a time

4. Get a style peg and use it as an inspiration

5. Don’t  wear to much jewelry

Vote For Your Favorite Stars In The StarStudio Celebrity Style Awards

Let your voice be heard! With all of today’s stylish celebrities dominating films, television, music, and fashion, it’s about time to cast a vote for who you think are the best style ambassadors and advocates as the StarStudio Celebrity Style Awards returns for a 2nd round of recognizing the country’s favorite style stars.


There are two easy ways to vote in the Celebrity Style Awards—online or through SMS.

To vote online, just visit www.push.com.ph/vote and select one choice per category. Votes can be submitted by just simply clicking on the “VOTE” button at the bottom part of the page.

To vote through SMS, text and send to 2331 for Globe, TM and Sun Cellular subscribers or to 231 for Smart and Talk N’ Text subscribers (Ex. SSM MUSE A). The list of category codes and nominees per category is as follows:

FASHIONISTA: UNIQLO Now In SM City Fairview

UNIQLO is gaining popularity here in the Philippines and quickly opening branch after branch and they are just in their first year here. Now they will open another one and its is located north of Metro Manila.

Yet to open June 14th but had its celebrity opening last June 11, 2013 with stars like Gloc-9, Maria Isabele Lopez, Carlo Aquino and even Ms. Universe 1st-runner up Janine Tugonon were there to grace the event and also did some shopping in the store  which has a wide selection of clothes from underwear, formal and casual wear. 

FASHIONISTA: BUM takes on a more defined look with its “My ATEEtude : I AM NOT TYPICAL” collection

BUM takes on a more defined look with its “My ATEEtude : I AM NOT TYPICAL” collection After playing around with risky colors like neon brights and loud prints, local clothing brand BUM takes on a more subdued, but still equally exciting and defined, design approach for its back-to-school collection called “My ATEEtude : I Am Not Typical”. 

According to Benny Reyes, the senior merchandiser and designer for BUM, loyal patrons can expect this new collection to still bear the brand's signature “rebel/emo” look. What they should watch out for are the new elements that would give BUM a distinct feel. 

Neon brights, for instance, would still be in this back-to-school collection, but they're now used only as “accents” to enhance I Am Not Typical's new focus: digital prints. 

“Digital prints are all the rage now, they come in different forms. And this trend will continue throughout the rest of the year.” 

BUM is also introducing pieces that have a camouflage design for a more rugged feel. “We have camouflage jackets. We also have camouflage pants for our girls line.” 

SARAH JESSICA PARKER’s ‘Love To Shop’ for The SM Store brought together world-class glam team

When The SM Store created the ‘Love To Shop’ expression for Sarah Jessica Parker, it required involving Parker's official glam team starting with her own make-up artist, hair stylist, official stylist and of course, a world-renowned photographer. And who better to create an amazing campaign for The SM Store other than Sarah Jessica Parker’s own glam team!

Meet the amazing team of world-class fashion authorities and professionals that created the fabulous “Love To Shop’ for The SM Store featuring A-List fashion icon SARAH JESSICA PARKER!

TRACY COX (Official Stylist)

Tracy Cox and Sarah's relationship began with Sex And The City. He was the man behind the dress in the iconic series finale exit scene of Sex in the City. In the episode, SJP lost a row of diamonds amongst layers of luxe tulle that could very well pass for the most exquisite ballerina dress of all time.

Tracy also created the link FASTERTHANPARIS, the gifted brainchild between Tracy Cox and Troy Arnold, and was featured in Vogue’s September issue. Back in 2009, the duo met through mutual friend Nicholas Kirkwood who suggested the two link up on a project. At the time, Tracy (whose original dream was to be a ballet dancer) was a stylist.

Check out Tracy Cox's collections at http://fasterthanparis.com/

Sarah Jessica Parker - The New Face of The SM Store

International screen and stage actress – and style icon – Sarah Jessica Parker is the new face of the SM Store.

This comes as the SM Store opens its new branch at SM Aura Premier, a world- class mall, which redefines the retail and lifestyle scene in the country.  And with that, the SM Store brings great design and great retail to new heights with its Love To Shop campaign.

As the new face of the SM Store, SJP brings to Manila her love of shopping as expressed in her incredible fashion style.  She has been known to be experimental in her fashion choices – which range from elegant designer gowns to casual street fashion and even sportswear - mixing and matching and looking fabulous.

The SM Store + Parisian Summer Giveaway‏

Hey guys! Join The SM Store & Parisian Summer Giveaway and get a chance to win a P1,000 gift certificate and a bag from Parisian!

Here's how:

1. Simply follow @thesmstore (http://twitter.com/thesmstore) & @SMParisian (http://twitter.com/SMParisian) on Twitter

2. Tweet "I want to win @thesmstore @SMParisian Summer Giveaway! #thesmstoreparisiansummer"

3. Attach the promo poster to the tweet

Promo runs from April 08-12, 2013 only! Let's go!

FASHIONISTA: What’s Your ATEEtude?

BUM enters a new phase of evolution

As the temperature rises, BUM rolls out another banner collection for the hottest season of the year: “My ATEEtude: I Change the Rule.”

The first of My ATEEtude’s three campaigns for 2013, BUM’s “My ATEEtude: I Change the Rule” collection certainly breaks a few fashion rules. 

FASHIONISTA: Dress ETC - Find fashion-forward pieces at budget-friendly prices

Dress ETC is an online clothing store providing affordable glamour for the modern day Pinay. Shopping online for clothes and accessories has never been this affordable and stylish with our trend-led fashion finds that are up for grabs for you! 

Looking for cheap clothes online? Get the latest trends in women’s fashion at Dress ETC. It’s a treasure trove of stylish clothes and trendy fashion accessories at marked down prices with quality at par with other clothing boutiques at the mall. 

FASHIONISTA: Freeway x Botong Francisco

National Artist Collectors’ Series Holiday 2012

This year’s holiday collection of National Artist Collectors' Series celebrates Philippine’s greatest muralist of all time,   Carlos “Botong” V. Francisco , who comes from  the artist town of  Angono, Rizal.  This most anticipated collaboration collection also marks the 100th Grand Anniversary of Botong’s life who was born in 1912.

From canvass to fabric, Freeway immortalizes Botong Francisco’s paintings in to a wearable art.  See the 25 piece collection that comes in vibrant holiday colors, befitting the color palette of Botong Francisco’s paintings online.

FASHIONISTA: SM City FairView Look Book

SM City Fairview keeps up with the changing trends of today's fashionable society with the launch of LOOK BOOK that happened in the mall last August 24, 2012. The show featured collections from different clothing stores found in the mall. And with the coming seasons like rain and Christmas (Fall and Winter seasons) almost just around the corner, being in style with these fashion trends is a must for every fashionista!

The fashion show indeed was filled with beautiful clothes and models in which special guest include Daniel Matsunaga and Wilma Doesnt who made a mark in the runway. Even regular shoppers in the mall were glued to the event seeing the fashion show. And with its success, I congratulate the organizers for all the creative effort for this trending show!

FASHIONISTA: Uniqlo Undercover

UNIQLO To Releases Uniqlo Udercover Fall- Winter Collection On August 22

Final Collection of Uniqlo Collaboration With The Undercover Label 

UNIQLO announces that its final collection based on the collaborative design project with acclaimed designer Jun Takahashi, and his cult-hit Undercover fashion label released in the Philippines last August 22. Similar to the spring-summer collection, the 2012 fall-winter collection will focus on a family theme and include a line-up of apparel for women, men and children. The first phase of the new collection will go on sale at the UNIQLO store in SM Mall of Asia, as well as UNIQLO stores in 11 markets outside of the Philippines.

The     line, available exclusively at UNIQLO stores, has been very successful since its debut this past spring. The concept of this unique one-year project has been the family, with collections that offer stylish clothes for parents and their children. The　　　 offerings have won fans all around the world by combining UNIQLO’s high-quality casual clothing with designs that reflect the Undercover label’s distinctively edgy and fashionable look.

SM City Fairview Lookbook Fashion Show

Each year, SM City Fairview holds a fashion show that aims to promote mall’s fashion retail stores and to brand SM City Fairview as a fashion haven of the North East Metro in the long term.  For this year, SM City Fairview will be taking it a notch higher by staging again a major fashion show to be dubbed as “Lookbook” on August 24, 2012, 6pm at the Annex Atrium, SM City Fairview. 

The “Lookbook” Fashion Event will revolve around fashion trends of the season in diverse styles, statements and inspirations. The over-all concept is hinged towards digital and new media such as Facebook, Instagram, Wordpress, Twitter, etc. which are all meant to be shared.   

Why Look Book?

In these times when a day is not complete without checking on Facebook, Twitter, Tumblr and  Instagram, communication is everything. And everything is about SHARING.

Strike A Pose and Win at The #GreatNorthenSale

Win shopping GC by sending your Strike a pose photo this #greatnorthernsale

1. Take a photo of yourself with "Strike a pose" infront of the giant 

Great Northern Sale shopping bag in SM City North EDSA or any place within the mall.

2. Upload and post your photo entry to your Facebook wall (make sure your post is set to public in order for us to view it)

3. Send your Facebook permalink URL entry here in our contest thread

4. Contest will start on July 9-15, 2012

5. Strike a Pose entry with the most stylish and wow factor photo will win the shopping GC 

6. Winner announcement will be on July 16.

good luck and happy #greatnorthernsale !

FASHIONISTA: Bag to School with BUM

BUM shows the young how to go back to school in style

Standing out at school doesn’t mean you have to constantly challenge the rules and break your school’s dress code. 

So before you walk down the crowded hallway again, make sure you’re clad in cool pieces and armed with the right accessories that would reflect your no-nonsense rebel attitude. 

Taking off from its successful “Teevolution” campaign, which called forth an outpour of vibrant colors, bold prints, and graphic ethnic patterns, innovative brand BUM helps the youngsters today stand out by upping their style quotient and street cred before the school year starts.

Veering away from the normal and the ordinary design concepts of most local clothing labels, BUM comes up with stylish yet functional bags that carry the brand’s style philosophy: the Modern Goth Look with a touch of Glam Rock (think studded pieces, motorcycle jackets, tapered pants, oversized shirts, and the like).

This utilitarian concept was made casual by BUM, turning motorcycle jackets into cropped ones, and with notched collar jackets for boys. They can also go for the “casual cool” look with chino cuffed pants that allow them to swing from schoolwork to play without breaking a sweat.

FASHIONISTA: Freeway Levi Celerio Collection

Fashion and Art were proven to be a fated tandem ever since FREEWAY introduced its National Artist Collectors’ Series in 2009.  This innovative brand continues to collaborate with our National Artists to fuel the strong commitment of reintroducing the Philippines Arts & Culture to the younger generation, thus making Fashionalism hip and relevant.

This Fall, Freeway has officially gone galactic with one of the most loved form of art and the universal language of mankind, Music.  Freeway is excited to feature its first National Artist for Music in the Series, Levi Celerio.

Surpizingly, I share the same birth date with the musical prodigy which I also admire for his songs have made a mark in my mind and ours as well. I am very happy that clothing brands like Freeway recognizes the great contribution of national artists and have them made into clothing which also relives their works.

FASHIONISTA: Girbaud offers 50% discount exclusive to Le Jean members

While sales have become synonymous to long weekends, Marithe + Francois Girbaud shows that you don’t have to wait for the next long weekend just to get a great deal! Girbaud offers a 50% discount on its best-selling accessories and all basic jeans and knits for men and women, exclusive to the members of its loyalty program, Club Le Jean.

Make your Thursdays to Sundays count by visiting any Girbaud branch from April 19 to 22, and April 26 to 29, and simply present your Le Jean card and rewards booklet to avail of the discount.

Become a Club Le Jean member today and enjoy rewards on every purchase, moneyless shopping using your gift points and stamps, and the chance to swap your old pair of denims for a brand-new pair of M+FG jeans!

For more details, visit any Marithe + Francois Girbaud branch today. Girbaud is available in SM Supermalls, Robinsons Malls, Ali Mall, Duty Free Philippines Fiesta Mall, Festival Supermall, Gateway Mall, Greenhills Shopping Center, NE Pacific Mall, Pavilion Mall, Sta. Lucia East Grand Mall, NAIA Terminal 3, and now in Robinsons Tacloban, KCC Mall General Santos, and Robinsons Calasiao.

FASHIONISTA: Win a Trip to Boracay from ENSEMBLES

An exciting start for 2012!  To start the year right, Ensembles hopes to meet more of our new fans as well as reward our long time loyal followers. We have very exciting plans for you all.
Few more weeks and Summer is officially on! Summer means having fun, adventures and getaways. And Ensembles is getting an early start to summer!


Ensembles is kicking this off by giving away an All Expense Paid BORACAY TRIP for TWO! Join Ensembles Facebook Photo Contest this January 16 and reach for 20,000 Facebook likes. Once we reach this, a lucky fan will be basking with her companion under the sun! Just upload a photo of you wearing your fave Ensembles outfit, tell us why you chose this photo and ask your friends to like it. The entry with the best answer and most number of likes by the time we announce, wins!


To join the contest, visit our facebook page: www.facebook.com/EnsemblesOnline and www.ensembles.com.ph for the full mechanics.

FASHIONISTA: Penshoppe Pre-Summer 2012 Feel Good Fashion With a Casual Edge

Fresh from a stellar 25th anniversary year in which leading fashion brand PENSHOPPE showed every other local apparel group how a leveled up campaign should be, the label now continues its brand-repositioning process, with the goal of reinforcing its position as the top of the mind brand for years to come. 

So what can we expect from PENSHOPPE this 2012? Traditional casual wear with clean nautical touches. Color blocking. Light fabrics that are easy to wear. “The latest campaign is more relaxed and approachable. Definitely feel good fashion with a casual edge,” shares Brand Director Alex Mendoza. “Trends to look forward to over the year are more vivid use of colors, clean silhouettes, acid wash jeans and our highly popular varsity jackets.”

Consequently, PENSHOPPE kicks off its Pre-Summer 2012 campaign with a modern take on cheerful wardrobe fundamentals such as jeans, shirts, jackets and other signature style as fronted by the brand’s strongest brand presenters: Gossip Girl star Ed Westwick, Asian superstar Mario Maurer and local “it” girl Solenn Heussaff.  

CASUAL COOL: The New Kind of HOT

There are many reasons why a smart, sensible guy’s girlfriend would take one long look at Ed Westwick’s latest campaign for PENSHOPPE and run to the store – boyfriend in tow. After his surreal visit to Manila last year much to the amazement of fans and fashion observers alike, it seems apparent that to create a Chuck Bass out of every guy became every girl’s 2012 resolution. 

To start off the new year Ed remains as PENSHOPPE’s biggest level up ammunition and for one very good reason: There is no one out there who can pull it off the way Ed can.

Simply put, there is no other Chuck Bass.