Acer once again dominated the Philippine market for consumer and gaming notebooks in 2024, capturing 35.7% of the total market share, according to third-party survey data by GfK. Acer secured a 34.2% market share in the consumer notebook category and a 40.6% market share in the gaming notebook category. This means that one in every three laptops in the Philippines is an Acer.
Key growth drivers included best-value offerings, extensive sales coverage, and strategic marketing campaigns. Acer’s agility in adapting to the latest trends and leveraging the influence of its brand ambassadors, such as SB19 and G22, resonated with the young target demographic.