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Durex Philippines recently launched its Always Come Prepared
campaign that aims create HIV awareness and help prevent it.
Key organizations--UNAIDS, Love Yourself, and advocates
from the medical field, and Boys Night Out (BNO), joined hands
with Durex on its mission to curb HIV in the country.
(L-R) BNO's Slick Rick, Reckitt Benckiser Read for regulatory
Atty. Ricky Salvador, Sex Therapist Dr. Rica Cruz,
UNAIDS Country Director for the Philippines Dr. Louie Ocampo,
Reckitt Benckiser General Manager Chris Ritchie, Infectious Diseases
Expert Dr. Marion Kwek, Love Yourself and Safe Spaces advocate
Losif Cadelina, and BNO's Toni Tony and Sam YG. |
Only 15 percent of young adults aged 15 to 24 years old have knowledge about HIV prevention, a UNAIDS Philippines study showed. The lack of an extensive sex education in the curriculum is seen as a contributing factor—directly or indirectly—to the country’s high HIV growth rate.
Discussions on the human immunodeficiency virus or HIV have always been done in extremes – either it is too technical and clinical or it is peppered with myths and falsehoods – creating a large disconnect with young adults, the audience who matter the most.
“We believe that education is the best way to prevent HIV, especially among the young adults. If they are equipped with the right knowledge about HIV and its potential risks to their health, we believe that they stand a chance in protecting themselves against the chronic disease,” said (Karol Canlas) Durex Philippines (Brand Manager).