‘Gindependence Day’ invites all to join the revolution to a new Philippine gin culture

Ginebra San Miguel Inc. (GSMI) is brewing something new for 2016. Announcing, Gindependence Day! This is a celebration to mark the brand’s emancipation from the old and a welcoming of the new.

As the market leader in the gin category, Ginebra San Miguel is paving the way for a new mix of gin culture in the Philippines. Standing on its success and popularity in the mass market, the GSMI Gin Brands now plan to reach even greater heights by catering to more premium groups. With a lineup of never-before-done activities, GSMI Gin brands will connect with a wider audience and improve the gin experience as a whole.

Ginebra San Miguel is making new waves in the market with activations that will level up its image and brand perception for the market. From that gin brand known as for the old and mass market, GSMI is opening a new chapter for something more hip, fun and upscale. GSMI is not afraid to embrace change and create a revolution in the gin market. It’s time for the new. The time for gin is now!

Let's Have an iParty with GSM Flavors!

 There is an saying alcohol is the anesthesia by which we endure the operation of life. Ginebra san miguel recognises that the act of drinking alcohol is a shared experiences and strengthens bonds among people. And with their award winning beverages,Ginebra San Miguel, the largest maker of gin in the world, has yet again upped the ante with their release of GSM flavors, a flavored low-alcohol proof party drink that's set to become a staple at patries everywhere.

"Leave you inhibitions behind"  before I enter the unit and met PJ, the host of the iParty where we were invited. And we are there for one thing, to PARTY!

Its the first of its kind in the country experienced by our group of bloggers It was filled with fun activities, and games for bloggers while they feasted on the yummiest pulutan and moderately enjoyed the sweet smooth taste of GSM flavors

"Drinking is the time that strengthens ties with your barkada, enjoying good company and conversation, as well as a time to simply enjoy the mere act of drinking, mixing drinks and ingredients to achieve a fiesta of flavors in your mouth", said GSM Flavors brand manager, Jimmy Caldo.

GSM flavors comes in a stylish and classy 700ml longneck bottle with a metalised label and available in two exciting variants, apple and lychee. With an alcohol proof of 35, its easy to drink and comes down smooth to boot! Priced at only P 60, enjoying a tasteful alcoholic beverage with your barkada is even more affordable.

Set to be the favorite drink of the barrkada, GSM flavors is bound to generate buss and cement is place with the hard liquor market with the launch of the FLAVORS iParty on March 25, 2011.

"With the launch of the FLAVORS iParty, Ginebra has more in store for the barkadas everywhere. By liking the Gineba Flavors page in Facebook, or visiting www.ginebraflavors.com they too can have a chance of winning Ginebra San Miguel Flavors iParty packages and premium items", added Caldo.

Available at selected mini-stop, 7-11, Andoks, South supermaket and puregold stores in Metro Manila, barkadas can now enjoy GSM Flavors, to get a taste of the iParty lifestyle. Whether its passing the bar, getting a promotion, celebrating a birthday,or simply enjoying each others company, GSM flavors is the drink thats bound to be the Flavorite ng barkada.