BPI at 160, Opens Biggest Auto Madness yet, Goes International

Marking the 160th year of the Bank of the Philippine Islands or BPI in the banking industry they have made a lot of advancements and even pioneered a lot of innovation that made them a leader in the industry. This year, they are taking the BPI Family Auto Loan Madness to a whole new level from starting with provincial car shows unto the International Auto Show as it co-presents the 2011 Manila International Auto Show (MIAS) on April 7-11, 2011 at the World Trade Center. 

“We pioneered the Auto Madness 13 years ago in Cebu where it became such a huge success that we brought it to a national scale in 2009,” says Mr. David Sarmiento, Jr., SVP and Head of Auto and Motorcycle Loans Division. “We see the continued and rising interest of Filipinos to have their own vehicles and with a passion to make it easy for them to drive not just vehicles, but their dream cars, we ensure that we give them the best venue and deals every year. This year, Auto Madness goes international as we present the BPI Family Auto Madness at the 7th Manila International Auto Show.”

Considered the biggest motoring event of the year, MIAS also has the biggest exhibition space of any auto show staged in the Philippines. This year, MIAS adds the Philippine Trade Training Center exhibition hall to its area, making for more than 24,000 square meters of exhibition space. Filipinos can look forward to more car launches and debuts this year with more than 25 participating automotive brands on hand, special heritage displays and the Car of the Year unveiling. In addition, car buyers who book during the MIAS will have a chance to win P100, 000 rebate on their car purchase.

Last year, MIAS welcomed some 78,000 visitors, showcasing over 300 cars and 25 auto brands. Aside from the main World Trade exhibition hall and lobby of 10,000m2 and the 3,000m2 tent annex building and some 6,000m2 of outdoor exhibit and stunt performance area, MIAS has added some 4,000m2 of indoor exhibition floor space at the Philippine Trade Training Center (PTTC) building, still making MIAS the country’s biggest annual motoring event.

This year’s highlights will include the Russ Swift precision driving stunt show, Car of the Year Awards Gala Night, MIAS Custom Classic Car Competition, European Mobile Media competition, Top Gear photo contest and exhibit, 2011 car model launches, special vehicle and automotive heritage displays and exciting raffle prizes.


BPI Family Savings Bank (BFSB) is a subsidiary of the Bank of the Philippine Islands (BPI), one of the top and leading commercial banks in the Philippines today. Formed in 1985 in the merger of BPI and Family Savings Bank, BFSB caters to middle-class families and offers retail banking products and services. 

BPI Family Savings Bank aids and strives to raise up the auto industry and make car purchase affordable and easy for the consumers by coming up with initiatives like the Nationwide Auto Madness, various Real Thrills promos and social responsibility advocacies like the Safe Drive Campaign.

With over 20 years in the business, BPI Family Auto Loans has created its mark and taken a leadership position, continuously providing Filipinos with a complete auto loan solution and guaranteeing ease and convenience in auto loan application through its strategically located BPI and BFSB branches, numbering over 800 nationwide.

This year’s Auto Madness, BPI will be continuing its FREE GPS promotion to competent brand new vehicles that will be financed by BPI Family Auto Loan for personal use with a minimum amount financed of Php 700,000.00 and a loan term of 36 months. The FREE GPS promo is also available at all participating dealers nationwide.

Clients also experience the convenience of onsite approval, free Petron-BPI MasterCard with free fuel and fuel rebates, and flexible payment terms over a wide range of channels such as, auto debit arrangement, Express Online, Express Phones, ATM and through over the counter payments.

BPI Family’s Auto Madness will also be held at the Ayala Center in Cebu from April 1-3, 2011 and at the Lim Ket Kai Mall in Cagayan De Oro from April 4-16, 2011.

For more details on getting a BPI Family Auto Loan, interested individuals can call up call (02) 845-6777 or visit www.bpiloans.com or any of the over 800 BPI or BPI Family Savings Bank branches throughout the country.