(L-R) TCL Sr. Sales Supervisor Kristine Joy Caballe, Ansons’ Head Merchandising Team Romina Rallonza and Wilma Estomata, Ansons’ Director for Business Operations Eugene Lim, TCL Philippines CEO Peter Chen, TCL Senior Product Manager of Brownline Maxi Chen, TCL Director of Sales Cyd Montebon and TCL Deputy Marketing DIrector Shae Yu Xiaoling
A bond built on mutual trust—this defines the enduring alliance between TCL, the Philippines' undisputed No. 1 Panel TV brand and a global leader in home appliances, and Ansons, the country's premier appliance retailer. In line with its milestone 60th anniversary celebration, Ansons is honoring a key pillar of its legacy: a robust two decades worth of partnership with TCL. This relationship has evolved into a powerhouse industry alliance built on shared success. Moving forward, both brands continue to thrive side by side, perfectly exemplifying what it means to be genuine “Beyond Legacy.”
As these two powerhouses join forces once again, the future looks decidedly tech-forward. This collaboration merges Anson’s six decades of progressive retail excellence with TCL’s 26-year strength of delivering cutting-edge technology and innovation to the Filipino market.
“It is a privilege to partner with Ansons once more. We haven't just witnessed each other’s milestones; we have been consistently present for every breakthrough, proving that our brands are truly moving forward as one in bringing smarter, more meaningful living experiences to households across the country,” TCL CEO Mr. Peter Chen exclaims.
(L-R) TCL Sales Sr. Director Kristine Joy Caballe, Ansons’ Merchandising Team Wilma Estomata and Mina Rallonza, Ansons’ Director for Business Operations Eugene Lim, TCL Philippines CEO Peter Chen, TCL Senior Product Manager of Brownline Maxi Chen, TCL Deputy Marketing DIrector Shae Yu Xiaoling and TCL Director of Sales Cyd Montebon
A Legacy Built on Trust
Ansons Appliances’ Director for Business Operations Eugene Lim
This enduring bond was recently celebrated in style at a spectacular event dubbed “TCL x Ansons 60: Beyond Legacy.” The milestone gathering reaffirmed both brands' commitment to Filipino consumers, pairing a grand showcase of TCL’s latest premium appliances with the signature trusted service that has defined Ansons for decades.
“Anson's was built on the values of humility, integrity, and deep sincerity toward people. And the greatest proof of those values is the relationships sitting in this room today. As we look ahead to the next 60 years and beyond, our commitment to you remains
unwavering. We will continue to grow with our community, serve with absolute integrity, and champion your brands with the same,” Mr. Eugene Lim, Director for Business Operations of Anson’s Appliances says.
TCL Philippines Deputy Marketing DIrector Shae Yu Xiaoling
“The partnership between TCL and Ansons thrives because it is built on a shared foundation. For six decades, Ansons has guaranteed integrity and 'smooth sailing' for its customers, while TCL has delivered cutting-edge technology that elevates that very experience. Together, we do more than sell televisions, air conditioners, or washing machines, we deliver comfort, joy, and unforgettable family moments to homes across the Philippines,” says Shae Xiaoling Yu, Deputy Marketing Director, TCL Philippines.
To make this event more eventful, a tribute was initiated leading to a ceremonial toast honoring everything the two industry giants have accomplished together. It was a spectacular dual milestone: Ansons marking six decades of trusted service, and TCL reigning supreme as the Philippines' undisputed No. 1 Panel TV brand and a leader in air conditioner sales.
High energy performance by top Filipino band, Silent Sanctuary
Keeping the festive energy high, top OPM band Silent Sanctuary treated the crowd to a stellar musical performance. Best known for their massive hits like “Ikaw Lamang,” “Kundiman,” and “Rebound,” the band captivated the entire venue with their signature sound and a truly unforgettable set.
The New Pinnacle of Visuals
Taking the excitement to the next level, the event offered a first look at the SQD-MiniLED TV. This groundbreaking model holds the title of the world's first TV to earn the top TÜV Perceptual Color Volume rating, setting a new benchmark for display brilliance.
A Sneak Peek of the new TCL SQD-MiniLED TV
The highly anticipated SQD-MiniLED TV took center stage as both the visual focal point and the heart of the event’s interactive experience zone. Designed to captivate, the display allowed spectators to witness the groundbreaking technology firsthand, offering an intimate look at its unprecedented brightness and color precision. Guests were invited to immerse themselves in the "Experience Zone," where the TV’s superior contrast and lifelike detail moved beyond technical specifications and into a tangible, breathtaking reality.
TCL SOD-Mini LED X11
"As we look ahead, this milestone sets a new benchmark for what our brands can achieve together. We look forward to a future filled with even more innovation, stronger collaboration, and shared victories with Ansons,” Ms Shae enthuses.
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