Kapuso Afternoon Prime Takes Over Supremacy in ‘Traditional Drama’ Leads in Ratings Nationwide

GMA Network adds “traditional” drama to its portfolio of aces in the continuing race for dominance in the local television ratings.  This claim is backed by the Kapuso Network’s strong performance in its drama-filled Afternoon Prime block, which runs weekdays from 2:30pm to 6:30pm.

As of March 16, data from the more trusted ratings data provider Nielsen Television Audience Measurement (Nielsen TAM) show that GMA’s Afternoon Prime was a leader in the National Urban Philippines (NUTAM) from the beginning of the year with an average household rating of 14.6 pts. and an average audience share of 36.9%.  ABS-CBN, on the other hand, got an average household rating of 10.9 pts and an audience share of 27.5%.  Lagging further behind is TV5 with an average household rating of 6.6 pts and an audience share of 16.8%.

GMA’s Afternoon Prime programming block begins with Hiram na Puso, which stars Gina Alajar, Gardo Versoza, Ayen Laurel, Candy Pangilinan, Wynwyn Marquez, Marc Acueza, Ana Marin with Mark Herras, Polo Ravales, Bela Padilla and Kris Bernal.  The program has been winning nationwide since its pilot airing on March 5.  From March 5 – 16, it gained an average household rating of 14.1 pts., while its counterpart only got 9.1 pts.

GMA Network opens 2012 with a loud roar in Golden Dragon-themed trade launch

GMA Network, Inc. (GMA), the country’s leading multimedia company, begins a prosperous new year with a piercing roar in the market.


Come January 17 and 18, the leading Network delivers trade presentations to its partner-advertisers at special gala events to be held at the New World Hotel (Makati).



Themed “Legend of the Golden Dragon,” the event showcases the Network’s key platforms and projects this 2012, with the biggest Kapuso actors and actresses in attendance.


Aside from the being the acknowledged premier free-to-air channel on the nationwide ratings chart, GMA continues its aggressive expansion efforts with upgrades in the programming lineup for regional, national, and international audiences.


The event also celebrates the unprecedented success of television’s leading all-news channel GMA News TV (GNTV), which rose above competing news channels in less than a year from its launch. Likewise, it serves as the launch pad of ad-friendly innovations in GMA’s other platforms, such as leading radio channels Super Radyo DZBB 594khz and Baragay LS 97.1, and the all-in-one media website GMANetwork.com.