Showing posts with label Nielsen TAM. Show all posts
Showing posts with label Nielsen TAM. Show all posts

GMA Network secures dominant position in nationwide ratings

GMA Network strengthened its lead in the race for nationwide ratings supremacy, based on data from the industry’s widely trusted ratings service provider Nielsen TV Audience Measurement.

For the period October 1 to 31 (with October 23 to 31 based on overnight data), GMA continued to lead competition in NUTAM with a 37.4 percent average household audience share, ahead of ABS-CBN’s 35.6 percent by 1.8 points.

GMA scored top ratings across all dayparts in NUTAM, including primetime due to the consistently strong performance of its programs on this hotly contested block.

Six of the ten most watched programs in NUTAM belonged to GMA with Encantadia, the 2016 version of the well-loved Kapuso telefantasya emerging as the highest-rating Kapuso show nationwide.

GMA Network, ahead in all dayparts in Urban Luzon and Mega Manila

Broadcast industry leader GMA Network, Inc. (GMA) maintained its dominance in the key areas of Urban Luzon and Mega Manila for the month of March citing data from the more widely recognized ratings service provider Nielsen TV Audience Measurement.

For the period March 1 to 31 (March 17 to 31 based on overnight data), GMA registered comfortable leads against rival networks ABS-CBN and TV5 in these two areas particularly important to advertisers.

REEL DEAL: D' Daily Ratings - June 26, 2012


COMPARATIVE PROGRAM RATINGS PERFORMANCE SUMMARY
Mega Manila Households
June 26, 2012 (Mon)
Note: Ratings gap is based on average program rating and not exact overlap.
Source: Nielsen Phils. TAM (Arianna); overnight ratings




REEL DEAL: D' Daily Ratings - June 25, 2012


COMPARATIVE PROGRAM RATINGS PERFORMANCE SUMMARY
Mega Manila Households
June 25, 2012 (Mon)
Note: Ratings gap is based on average program rating and not exact overlap.
Source: Nielsen Phils. TAM (Arianna); overnight ratings



Kapuso Afternoon Prime Takes Over Supremacy in ‘Traditional Drama’ Leads in Ratings Nationwide


GMA Network adds “traditional” drama to its portfolio of aces in the continuing race for dominance in the local television ratings.  This claim is backed by the Kapuso Network’s strong performance in its drama-filled Afternoon Prime block, which runs weekdays from 2:30pm to 6:30pm.


As of March 16, data from the more trusted ratings data provider Nielsen Television Audience Measurement (Nielsen TAM) show that GMA’s Afternoon Prime was a leader in the National Urban Philippines (NUTAM) from the beginning of the year with an average household rating of 14.6 pts. and an average audience share of 36.9%.  ABS-CBN, on the other hand, got an average household rating of 10.9 pts and an audience share of 27.5%.  Lagging further behind is TV5 with an average household rating of 6.6 pts and an audience share of 16.8%.

GMA’s Afternoon Prime programming block begins with Hiram na Puso, which stars Gina Alajar, Gardo Versoza, Ayen Laurel, Candy Pangilinan, Wynwyn Marquez, Marc Acueza, Ana Marin with Mark Herras, Polo Ravales, Bela Padilla and Kris Bernal.  The program has been winning nationwide since its pilot airing on March 5.  From March 5 – 16, it gained an average household rating of 14.1 pts., while its counterpart only got 9.1 pts.

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