Kapuso Afternoon Prime Takes Over Supremacy in ‘Traditional Drama’ Leads in Ratings Nationwide

GMA Network adds “traditional” drama to its portfolio of aces in the continuing race for dominance in the local television ratings.  This claim is backed by the Kapuso Network’s strong performance in its drama-filled Afternoon Prime block, which runs weekdays from 2:30pm to 6:30pm.

As of March 16, data from the more trusted ratings data provider Nielsen Television Audience Measurement (Nielsen TAM) show that GMA’s Afternoon Prime was a leader in the National Urban Philippines (NUTAM) from the beginning of the year with an average household rating of 14.6 pts. and an average audience share of 36.9%.  ABS-CBN, on the other hand, got an average household rating of 10.9 pts and an audience share of 27.5%.  Lagging further behind is TV5 with an average household rating of 6.6 pts and an audience share of 16.8%.

GMA’s Afternoon Prime programming block begins with Hiram na Puso, which stars Gina Alajar, Gardo Versoza, Ayen Laurel, Candy Pangilinan, Wynwyn Marquez, Marc Acueza, Ana Marin with Mark Herras, Polo Ravales, Bela Padilla and Kris Bernal.  The program has been winning nationwide since its pilot airing on March 5.  From March 5 – 16, it gained an average household rating of 14.1 pts., while its counterpart only got 9.1 pts.

Hiram na Puso Pilot a Big Ratings Success

GMA's newest afternoon drama Hiram na Puso debuted with very high ratings in both Mega Manila and in the National Urban Philippines according to data from the more trusted television ratings provider Nielsen TV Audience Measurement (TAM).

Hiram na Puso’s pilot episode, which aired on March 5, led in the national ratings, gaining a household rating of 14.9 pts. and an audience share of 40.6%, while its nearest competitor ABS-CBN’s Mundo Man ay Magunaw only gained 9.2 pts. and an audience share of 25.1%.  This is based on data provided by the Nielsen National Urban Television Audience Measurement (NUTAM). 

REEL DEAL: Hiram na Puso SPOTLIGHT

Remarkable story of a mother’s love in GMA’s ‘Hiram na Puso’

Hiram na Puso is a heart-warming story of a loving mother, who takes all risks to save her daughter from death only to be abandoned by the same daughter after she literally had a change of heart.  Soon, the said mother realizes that this is the dire consequence of one irreversible mistake she committed in the past.

Starring Kris Bernal, Mark Herras, Polo Ravales, Bela Padilla with Gardo Versoza, Ayen Laurel, Candy Pangilinan, Ana Marin, Marc Acueza, Wynwyn Marquez and Ms. Gina Alajar, Hiram na Puso is a creatively-crafted drama series that will boldly pique every viewer’s conscience, pitting the ends versus the means, malice versus the motive.

Gina Alajar plays the role of Zeny, a nursing student whose life gets complicated when she gets impregnated by her boyfriend who subsequently leaves her.  She gives birth to twins, but unfortunately one of them had a heart complication and needed immediate operation.  But Zeny couldn’t afford the cost of the operation, and so, she was left without a choice but to give up the healthier baby so she can save the ailing one.  The ailing child survived and Zeny  named her “Lira” (Kris Bernal).