What Are The Filipino Values That We Should Practice More?

Filipinos in general has a lot of diversity in terms of cultural and geographical things that have shaped the meaning of the word 'Filipino' or basically to be 'Pinoy'. But we have to admit that there are also the negativeness that has caused  values demoralization and inferior mentality. But why linger on things that are negative and choose to "Change For The Better" and come out on the positive side of life.

With some of the great values that we show but not usually highlighted transitions into forgotten values, it would be great to be reminded of the things that we are doing right and should always do that will not only bring us harmonious relationships but can also change for a better living and a better country. 

Krem-Top leads the Change for the Better campaign 

“The year 2015 is harvest time - harvesting all what is good about the Filipino to transform our country into a great nation,” said Dr. Mina Ramirez, phenomenological sociologist and president of Asian Social Institute. 

Jim Paredes’ secret to being at his best every day

Fans and critics alike celebrated the film “I Do Bidoo”, a movie musical that featured some of the classic OPM hits of the Apo Hiking Society. The response of the audience to the film and to the Apo’s music proved that the musical trio’s legacy is timeless. Moviegoers, both young and old, enjoyed the Apo’s music even in today’s era of hip hop and Korean Pop. 

Even though the Apo Hiking Society formally announced their retirement in 2009—and made a final series of concerts the following year—their music remains as fresh and relevant as ever: expressing Filipino romance, optimism, and light-heartedness as beautifully today as when their music first took to the airwaves. 

MUSIC LYF: Tunog Natin Songs From Home Album

After Three successful  Tunog Natin! OPM Concert Series, its now time to bring it to another level with its first compilation album: “Tunog Natin! Songs From Home”.

Tunog Natin! Songs From Home gathers 16 of the most promising and established Filipino artists in a compilation album that celebrates the beauty of our very own brand of music.

Presented by Avida Land Corp., the album is composed of 10 tracks of authentic OPM music—three original tracks and seven covers of timeless songs that Filipino love. The album will exclusively be available in Astrovision and Astroplus record stores nationwide as part of the Tunog Natin advocacy to revive audiences’ appreciation for OPM.

“Coming out with a new album is definitely a huge step towards promoting OPM. The success of the three concerts has paved way to this new venture,” says Tess Tatco, Avida Land Marketing Head.

“The enthusiastic response of audiences to the Tunog Natin concerts is nothing less than inspiring for us. We’ve always supported efforts to promote Filipino culture and Tunog Natin, both the concert series and the album, is one advocacy that we are proud to be a huge part of,” adds Tatco.

MUSIC LYF: Tunog Natin! Colors of Freedom at Ayala Gardens

A FREE concert featuring of the most promising names in the local music scene was staged on June 15 to lobby for public support for the slowly fading Original Pilipino Music (OPM).