Tunog Natin: Songs From Home by Avida bags two Silver Anvil awards

Tunog Natin: Songs From Home, an advocacy campaign for Original Pilipino Music (OPM) by Avida Land in collaboration with Insight 360 Consultancy Services, Inc., won two major awards at the 52nd Anvil Awards Gabi ng Parangal held last March 10 at the Rizal Ballroom of the Makati Shangri-La Hotel.

Tunog Natin: Songs From Home featured promising and established OPM artists, Jim Paredes—also the campaign’s creative consultant—, Bloomfields, Davey Langit, Moira Dela Torre, Thor Dulay, Markki Stroem, Princess Velasco, Johnoy Danao, Jason Fernandez and Jaq Dionisio.

MUSIC LYF: Rock legend Pepe Smith, Letter Day Story collaborate on “Salamat"

Pinoy Rock Anthem “Salamat”, one of the most unforgettable hits of legendary OPM band The Dawn, gets a charged-up tribute with its latest revival by the up-and-coming rock idols of Letter Day Story, which also features Pinoy rock icon Pepe Smith. The official music video is now on YouTube.

Letter Day Story members were naturally excited over the prospect of working with Smith for the recording of “Salamat”.  All of them, Dex Yu (guitars and lead vocals), NotNot Vinzons (guitars), Oli Agustin (bass and vocals) and Ej Arabit (drums), said they felt honored and thrilled.

“Siyempre, Pepe Smith na yan eh. Kung wala siya at ang ibang members ng Juan dela Cruz Band, wala sigurong Pinoy Rock ngayon. Wala rin kami,” said Dex.

Their version of “Salamat” retains the very relevant and very Pinoy message of the original but also creates a more contemporary sound that brings the OPM classic to a new generation of fans. The music video was shot in select areas in NUVALI, a sustainable and environment-friendly development by Ayala Land in Sta. Rosa, Laguna. 

MUSIC LYF: Tunog Natin Songs From Home Album

After Three successful  Tunog Natin! OPM Concert Series, its now time to bring it to another level with its first compilation album: “Tunog Natin! Songs From Home”.

Tunog Natin! Songs From Home gathers 16 of the most promising and established Filipino artists in a compilation album that celebrates the beauty of our very own brand of music.

Presented by Avida Land Corp., the album is composed of 10 tracks of authentic OPM music—three original tracks and seven covers of timeless songs that Filipino love. The album will exclusively be available in Astrovision and Astroplus record stores nationwide as part of the Tunog Natin advocacy to revive audiences’ appreciation for OPM.

“Coming out with a new album is definitely a huge step towards promoting OPM. The success of the three concerts has paved way to this new venture,” says Tess Tatco, Avida Land Marketing Head.

“The enthusiastic response of audiences to the Tunog Natin concerts is nothing less than inspiring for us. We’ve always supported efforts to promote Filipino culture and Tunog Natin, both the concert series and the album, is one advocacy that we are proud to be a huge part of,” adds Tatco.

MUSIC LYF: Tunog Natin! OPM concert series holds third leg at Market! Market!

AFTER the tremendous success of its first two concerts, “Tunog Natin! An OPM Concert Series” is back with yet another free musical gathering at Market! Market! in Bonifacio Global City (BGC) on October 21.

“Tunog Natin!” is a campaign that aims to revive the Filipinos’ interest for local artists and their records. The third leg of the concert coincides with the launch of Avida Land Corp.’s Avida CityFlex Towers BGC and Avida Towers 34th Street BGC.

“Tunog Natin 3 has a new set of performers that represent various music genres such as pop, rock, and RnB. This event is going to show how rich and diverse OPM is,” says gold record awardee Myrus, who is also the Project Head of Tunog Natin.

MUSIC LYF: Tunog Natin Second Leg Held at Avida Towers Centrera

TUNOG NATIN 2

Avida Centera, Mandaluyong

The 2^nd leg of the “Tunog Natin!” Concert Series was held at the grounds of Avida Towers Centera along Edsa. With the same campaign to promote Original Pilipino Music (OPM) with hopes to revive it and win again the hearts of Pinoys.

“Tunog Natin!” is a series of free concerts, presented by Avida Land Corp., featuring an all-OPM repertoire. The first “Tunog Natin!” concert, held at the Ayala Triangle Gardens, was such a huge success that it inspired more artists and OPM supporters to participate in the second “Tunog Natin!” concert.

MUSIC LYF: Tunog Natin free OPM concert holds second leg on July 23

FILIPINOS bring out their best in times of adversity—and now that Original Pilipino Music (OPM) is slowly fading, Filipino artists and audiences are working together to save it.

Efforts are currently focused on the second leg of Tunog Natin free OPM concert series to be held at the grounds of Avida Towers Centera along EDSA Corner Reliance St. on July 23 at exactly 7pm. Presented by Avida Land Corp., the concert showcases the best of Filipino music through the years. It coincides with the launch date of the second tower of Avida Towers Centera, Avida’s latest condominium offering in Mandaluyong City.

MUSIC LYF: Tunog Natin! Colors of Freedom at Ayala Gardens

A FREE concert featuring of the most promising names in the local music scene was staged on June 15 to lobby for public support for the slowly fading Original Pilipino Music (OPM).