In the UK and USA, they are called fashionmistahs—men who take active interest in their appearance and pay close attention to their wardrobe. Once considered metrosexual behavior, dressing well has become a firmly established part of mainstream male culture.
And the local scene is fast catching up with this positive trend. It’s now cool for young Filipino men to flaunt their tastes in clothes and look as good as the women they’re seeing. Fortunately for them, there are menswear brands that are spoiling them for choice.
Dockers, for one, offers a variety of style choices for men. The brand that introduced khakis and the laid-back California style thirty years ago currently features various styles for men’s pants—be it slim fit, casual/rugged or corporate/formal.
Riding on the momentum of men evolving into more sophisticated consumers, Dockers—as part of its 30th anniversary celebration—has launched The Four Pillars, a new classification system that suggests the type of pants men need for any occasion.