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Jollibee Brand CMO and Jollibee Philippines Marketing Head Francis E. Flores (L) selected Ripple8, Inc. headed by Managing Director Timmy Jayme (R), as one of its new PR agency partners. |
Jollibee Foods Corporation, the largest fast food chain and dominant Quick Service Restaurant (QSR) market leader in the Philippines, recently appointed Ripple8, Inc. as its public relations agency-on-record for its Brand PR initiatives beginning 2016. This was after the agency emerged as the top scorer in a competitive pitch with three other PR agencies.
Global Brand Chief Marketing Officer and Head of Marketing of Jollibee Philippines Francis E. Flores said, “We are looking forward with great excitement to working with the team as Jollibee welcomes the year with bigger opportunities to bring joy to Filipino families in the country and worldwide.”