Cholesterol incidence in PH on the rise

Del Monte Heart Smart and PATACSI partner to help address and raise awareness on the rising incidence of high cholesterol in the country

The number of Filipinos with high levels of cholesterol has greatly increased, results from the 8th National Nutrition Survey show. In 2008, 31.3% or 1 in 3 Filipino adults had borderline to high cholesterol. The latest survey in 2013 by the Department of Science and Technology’s Food and Nutrition Research Institute (DOST-FNRI), however, shows that the prevalence has alarmingly spiked to 1 in 2 Filipino adults. The FNRI’s latest data reveals that 46.9% of Filipinos aged 20 and up today have borderline to high cholesterol.

"SNL" Star Kate McKinnon Invents Gadgets that Capture Spirits in "Ghostbusters"‏

Saturday Night Live” standout Kate McKinnon stars as Jillian Holtzmann, a nuclear engineer, munitions expert, and proton wrangler, in Columbia Pictures' new action-adventure “Ghostbusters” (in Philippine cinemas Friday, July 15).

(Watch the featurette “Meet Your Ghostbuster: Holtzmann!” at http://youtu.be/W3fqt2jIhUU.)

“Ghostbusters” makes its long-awaited return, rebooted with a cast of hilarious new characters. Thirty years after the beloved original franchise took the world by storm, director Paul Feig brings his fresh take to the supernatural comedy, joined by some of the funniest actors working today – Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones, and Chris Hemsworth.

Director-Writer of "The Purge" Franchise Makes History With "Election Year"‏

With the release of Universal Pictures’ new, blood-soaked thriller “The Purge: Election Year,” James DeMonaco becomes the only writer and director in history to helm all three features of any given franchise.

The first two films, 2013’s “The Purge” and 2014’s “The Purge: Anarchy” earned a combined gross of over $200 million worldwide on a collective budget of $12 million and have been praised for their social commentary and for blending political ideology with horror storytelling.

In the first two “Purge” films, moviegoers were shocked by the deceptively simple premise brought to life by DeMonaco, who drew his inspiration from classic works such as Shirley Jackson's "The Lottery" and Richard Connell's "The Most Dangerous Game."

Spotify teams up with Manila Broadcasting Company

Spotify, the world’s most popular music streaming service, has collaborated with Manila Broadcasting Company (MBC) for an exclusive partnership to boost local entertainment experience in the Philippines.

MBC FM radio stations and radio DJs can now connect with Pinoy music lovers in a more meaningful way by leveraging on Spotify’s depth of insights on local and global listening habits and trends. This will enable MBC’s radio stations, to introduce new music playlists, charts and superior programming content that would resonate better amongst listeners.

New "Jason Bourne" Featurettes Highlight Best Fights, Chases‏

Universal Pictures has just revealed two new featurettes showcasing the iconic fights and chases in the Bourne series, in preparation for the highly anticipated sequel, “Jason Bourne” opening across the Philippines July 27.

“Bourne never backs down,” says Matt Damon. “His knowledge of hand-to-hand combat and breathtaking improvisation has given us many iconic fights.”

Describing the car chases, Damon says “They are like no others. Hurtling through Moscow in taxis, tearing through Paris in a mini cooper, they're always pushing the boundaries of realism and spectacle.”

TechBox Raining Gadgets Sale kicks off today!

As an exciting treat for gadget enthusiasts and smartphone aficionados, TechBox is now offering up to 80% markdowns on selected smartphones and digital accessories, with discounted prices starting as low as Php25.

TechBox, a mobile and digital accessories retailing company, began its operations in 2013, operating Lenovo concept stores and multi-brand kiosks in the Philippines. In the last quarter of 2015, TechBox opened its branches at key malls in the metro, including Robinsons Galleria, SM Megamall and SM North Edsa. Today, TechBox has a total of 69 outlets nationwide, and is investing in an in-line, multi-brand retail presence this year.

“This season’s mid-sale is our way of thanking our loyal customers who have made TechBox their go-to store for gadgets and mobile accessories,” says Mitsuru Kikunaga, TechBox Chief Executive Adviser. “We are likewise excited to bring the TechBox brand to more locations in the Philippines in the coming months,” he adds.

Consumer trust reflects solid reputation for brands

The recent Trusted Brands survey commissioned by Reader’s Digest, one of the world’s longest running print publication, proved that Filipinos have added the element of trust to their purchase decisions. The survey results reveal how consumers put their money on brands that they feel has virtues that go beyond price, market trends and promotions.

Reader’s Digest Asia Pacific Publisher and Managing Editor Walter Beyleveldt believes that a brand has to stay relevant and worthy enough for consumers to associate themselves with.