
“Aquaman” began its remarkable run earlier this month in China when, on the heels of an appearance by director James Wan and stars Jason Momoa and Amber Heard, the film celebrated an almost $95 million opening weekend, the highest-ever opening for a Warner Bros. film in that market, where it currently stands at more than $230 million. The stop was just one in a global tour that hit cities across four continents, from London to New York City to Manila, Australia and beyond, capping off a strategic campaign that kicked off last summer with Momoa diving off a cliff to preview the trailer launch ahead of the cast’s arrival at San Diego International Comic-Con.