Ariel Experts vs 100

The Ariel Experts vs. 100 Challenge proves that even experts can get confused between what’s new and what’s old when it’s washed with Ariel.

The exciting challenge pitted clothing experts Metropole Laundry and Dry Cleaners, Inc. and Bench against 100 guests in answering questions on fashion, laundry and in trying to identify the difference between a new shirt and an old one stained and washed 10 times with Ariel.

Even the two clothing experts had a hard time figuring it out because Ariel Oxybleach has a unique oxybleach system that removes tough stains so well (even without scrubbing with a bar and brush!) that it can give clothes the care it needs to keep looking like new.

“With Ariel, our focus has always been to provide the latest detergent technology to moms to give them the perfect clean that they’ve always wanted,” said Ariel Country Marketing Manager, Danish Rahman.


“Ariel actually has a unique oxybleach system that consists of a bleach activator which decolorizes and removes the stain in the wash, plus photo-bleach, which is activated by sunlight during drying to provide additional bleaching effects and even enzymes that care for your clothes as it prevents ‘himulmol’. Through this advanced technology that removes stains really well, Ariel is able to keep your clothes looking like new.”

The event also served as the launch of the partnership between three clothing experts -- Ariel, the dry cleaning giant Metropole and one of the country’s leading fashion retailers, Bench, who have banded together to help Filipino moms take even better care of their family’s clothes.
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Both Bench and Metropole agreed that Ariel Oxybleach is superior to other detergents in keeping clothes looking new. Meanwhile, Metropole has actually been using Ariel since 2003, as it was evaluated (and continued to be) the best detergent to remove stains, as well as caring for apparel items.

With the help of Ariel Oxybleach and sage advise from these two experts, keeping old clothes looking like new should prove no challenge – the only problem will be telling the difference between the two!

Keep your clothes looking like new with Ariel Oxybleach

Ariel’s oxybleach system contains bleach and a bleach activator which decolorizes and removes the stain in the wash, plus photo-bleach, which is activated by sunlight during drying to provide additional bleaching effects. Ariel Oxybleach also has enzymes that reduce “himulmol”, preventing future stains from sticking to your clothes.

The result? Faced with a new shirt and a shirt stained and washed 10 times with Ariel Oxybleach, 8 out of 10 women could not even tell the difference!

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