EVENTOLOGY: Urban Athletics Kings on Deck Mixtape Launch

The country’s leading premium street lifestyle retailer “Urban Athletics” held an awesome event last Saturday with the Launching of Philippines Street Plan (PSP) and UA Collab shirt, Dada footwear and Kings on Deck Mixtape.

Dada is the hottest urban basketball brand in Europe that produces clothing and apparel for the hip-hop community. Dada started in 1995 on producing hat and T-shirt Company and they aimed to target the urban basketball youth.

“We are excited and proud that Dada is finally hitting the Philippines. I know that a lot of Dada fans are thrilled to expect popular Dada lines,” said Marc Vinas, Dada Brand Manager. “The Dada urban and athletic line is sold in major athletic retailers worldwide and has been endorsed by athletes including NBA players Latrell Sprewell, Chris Webber, Karl Malone and Horace Grant. Entertainers from Snoop Dogg, Ludracris and even Leonardo Di Caprio have also endorsed the product. Watch out for Dada as it hits stores this December” added Vinas.

“Urban Athletics continues to be the trend-setter when it comes to urban sports fashion and street wear. With the arrival of Dada footwear, our market can expect the freshest drops from this very popular brand. It will definitely excite the members of the hip-hop community but the urban fashionistas as well,” said Toby P. Claudio, founder of Urban Athletics.

Aside from promoting international brands Urban Athletics has always believed in supporting home-grown talents and this is reason behind its recent collaboration with well-known underground urban graffiti artists Pilipinas Street Plan (PSP). Collaboration gathered PSP’s top creative artists Whoop, Nemo, Jood and Vermont to design limited edition shirts that fused together their signature elements together with Urban Athletics persona.

Dada Footwear and Pilipinas Street Plan (PSP) x Urban Athletics collab T-shirts are exclusively available at urban athletics, located at 2/F of Greenbelt 3.

The Kings on Deck Vol. 2 Mixtape featured hot artists in the urban scene like DJ Nix Damn P. of YenTown Kid Co. and MC Ron Thug of Wika Records. Fresh and talented hip-hop artists such Pow Chavez, Ron Henley and BNK (Blaze and Kane) performed in the event. The World Supremacy Battlegrounds bronze medal winners Unschooled perform.

Urban Athletics launched the first Kings on Deck: Genesis Mixtape in the first Pulse Saturdays last October 8.

Celebrities knew where to go. Pinoy Rapper Dello of Fliptop, FHM goddess Ara Pascual, Playboy Playmates Billy Abeleda, Allysa Samonte, Jobie Quinn, Phil. All Stars member Matt Padilla and Orwayne De Leon were there in the event. Also, San Beda Lion twins Anthony and David Semerad were seen playing NBA 2k12 with Youtube sensation Moymoy Palaboy and Harvey Carey of Talk and Text.

Pulse Saturdays perked up the night with free flowing beer, NBA 2k12 competition and celebrity Beer Pong. Exciting raffles from brands such as NIKE, Wip Caps, adidas, Dada Footwear, and more were given away.

Pulse Saturdays, which was organized in partnership with Dada, Pilipinas Street Plan, Nike 6.0, Wip Caps, Nix Damn P, Wika Records, Flip Music, Unschooled, and media partners, Clavel Sneaker Magazine, Wave 89.1, and Stratosphere productions

Urban Athletics is a member of the Quorum Group of Companies. For more info, visit www.urbanathletics.com.ph, or be their fan on Facebook and Twitter.

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