FASHIONISTA: Lady Grace Intimate Wear


Being sexy not only comes from the physical body but is also enhanced by the clothing one is using to further enhance the appearance and shape of a lady.   Fashion does not confine to just designer clothes and accessories but also sees the fashion value of intimate wears that further shows the true beauty of the woman's body. We got to know LADY GRACE which is a brand that is now ready to reveal themselves to the public.

Being in the industry for quite some time, they just launched their new endorser, Diana Menezes, they also ready to expose the proudly Filipino brand as it goes on its expansion and new collections that will make us not only feel sexy with their underwear but also proud of high quality and affordable priced garments that reflects the new women of the 21st century.

Diana Menezes in Great Shape At Lady Grace Intimates' 'Intimate Affair'

Lady Grace Intimates, a proud Filipino company of 55 years, takes on the future with a new line of intimate apparel and a new endorser, while remembering its humble beginnings and glorious heritage, helping women gain confidence through undergarments that boast of high quality, innovative design, and the perfect fit. 

Humble beginnings

Lady Grace’s passionate and hardworking pioneer is Mrs. Amelia Exconde, a schoolteacher with a knack for dressmaking, who began sewing her own set of undergarments in her quest for a bra with the perfect fit. Making her own patterns, she perfected the design and started making them to her colleagues. As the company grew it became a husband and wife team and Mr. Fidel G. Exconde handled the Finance side of the company.

The demand in the local market grew, and they began consigning to department stores in the metro. The quality and design of the products gained the confidence of the international market as well, as Lady Grace began supplying to different undergarment brands in Germany, Mexico, Denmark, Puerto Rico, the United Kingdom, Netherlands and Canada 
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Daiana in her best shape

Looking ahead into the future, the company selected a new endorser who can embody the company’s heritage. “We wanted the company to be represented by a woman who is timeless, someone who can be at once funny, sexy, and full of confidence in her own skin. And we found that in Ms. Daiana Menezes,” according to Grace Exconde, the company’s Chief Operating Officer, and the daughter of Lady Grace Intimates’ founder, Mrs. Amelia Exconde.

Daiana's career has flourished through the years, becoming one of the most visible faces in TV and print today. Speaking during the event, she says, “I'm sure all the women here will agree with me that wearing underwear with the perfect fit does wonders for your mood and your confidence, and Lady Grace Intimates’ new Shapewear Series gives you that, because it enhances your shape and hides those bulges, making you feel sexy instantly! I'm very proud that Lady Grace trusted me to carry the brand. They've been in the business for so many years, and they wouldn't last this long if they don't know the needs of their market well."


The centerpiece of the event was a fashion show with models wearing the latest Shapewear Series, as the guests were taken through a journey in time with styling, music, and visuals showcasing the passage of each decade beginning from 1958 when Lady Grace began, to the present. The Lady Grace Shape Wear series consists of Cami Shapers, Hip and Butt Enhancers, Panty Shapers, Shorts with Tummy Control, and Binders. The intimate apparel series aims to slim and shape instantly, giving a slimmer, firmer look. The materials are breathable, easy to wear, and provide the right lift and support. They can also be worn seamlessly under clothing.

The fashion show culminated with Daiana Menezes on the ramp wearing one of the newest innovations of the company: the Lady Grace Sports Bra, a versatile bra that's sporty and sexy, for the active woman that can be used in sports activities, or even under casual and formal wear.
Lady Grace Intimates seeks to promote confidence and love for whatever body type one has. Each woman can enhance her shape and feel sexy through their intimate apparel because Lady Grace Intimates has made Shapewear very affordable and accessible. Prices of the undergarments begin at P299 and up, and are available in SM and other major department stores nationwide.

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