Your Big Chance to Prove you’re Tough Enough

KIX and Daniel Matsunaga want to know: R U Tough Enough? If you think you are, then time is running out on your best chance to prove it. KIX is currently recruiting tough Filipinos to participate in a one of a kind competition to find the toughest Filipino of all in “KIX R U Tough Enough?”.

The Contest is open to all legal residents of the Philippines, males and females aged 18 years old and above who exude toughness – physically strength, mental endurance and emotional resilience. To join the contest, entrants must first apply online at Those interested have until August 07, 2015 to apply. Shortlisted participants will be invited for a closed-door audition on August 16 which will determine 10 finalists who will compete in a final showdown at SM Megamall on September 5, 2015.

The final showdown is an obstacle course with challenges that will test each contestant both physically and mentally. Out of the 10 finalists, only one man or woman will walk away with the title of "The Toughest Pinoy” and the grand prize of PHP 250,000.

RUTE is co-sponsored by Fisherman’s Friend, supporting partners SM Megamall, SM North EDSA, Gold’s Gym, FHM, Mellow 94.7, Men’s Health, Beer Below Zero, Columbia Sportswear, Mountain Hardwear, National Book Store, Pacific Xtreme Combat and Pilipinas 911; official media partners are Skycable, Cablelink, Destiny and Cignal. Details and the terms and conditions of the competition can be found on the contest website You can also follow the competition via KIX’s social media accounts on Facebook:, Twitter:@KIXAsia, and Instagram:@KIXAsia. KIX is available on Skycable Ch.63, Cablelink Ch.220, Destiny Cable Ch.10 and Cignal Ch. 133. Per DTI-FTEB SPD Permit No. 8060 Series of 2015.

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