Smart urges Filipinos to ‘Live More Today’ in powerful new campaign

If there is anything the past two years have taught us, it’s that our life can change in a snap, so we must value the present and cherish every moment that matters to us. 

This is the core of Smart’s new campaign, which poignantly unveils its latest brand tagline, “Live More Today.” 

It may sound familiar with ‘Live More’ being arguably Smart’s most powerful and enduring brand campaign from exactly 10 years ago.  But, after rising through all the chaos and uncertainties of the pandemic, ‘Live More Today’ resonates with Filipinos now more than ever. It just hits differently and evokes a much deeper meaning that makes it a fitting mantra for this day and age. 

Fearless, headstrong: Girl power is front and center in these Disney+ titles

This March, we celebrate International Women’s Day by honoring the wonderful and strong women across the world. There’s nothing they can’t do with their inner strength, intellect, talent, and heart—the world will not work without them. 

In these eight must-binge Disney+ shows, brave and fierce female icons take center stage  and lead the way this month:

“PANDORA: BENEATH THE PARADISE” – A Nqw Korean Thriller From Fame Creator Kim Sunok - Streaming March 11 On Disney+

When Hong Taera’s lost memories begin to return, the illusion of her perfect life will shatter, leaving her with a singular focus - revenge

On March 11, step back into the mind of famed Korean creator Kim Sunok, when Pandora: Beneath the Paradise arrives on Disney+.

Living a seemingly perfect life, Hong Taera is the envy of many. Married to a successful developer and with a loving daughter by her side, everything is going perfectly for her – she just wishes she could remember how she got there. Incapable of remembering her past, Taera’s curse becomes a nightmare when her lost memories begin to emerge and she realizes she is nothing more than a puppet in an elaborate game. Driven to take back control, protect her family, and get revenge on those who did this, Taera will cast aside her elegant evening dress and fragrant flowers for a blood-stained leather jacket and a 28-caliber revolver in Pandora: Beneath the Paradise.

Brothers Turn Enemies as Jonathan Majors Takes His Shot in "Creed III"

Rising star Jonathan Majors (“Lovecraft Country,” “Ant-Man and The Wasp: Quantumania”) faces off against Michael B. Jordan in Warner Bros. Pictures’ action-packed boxing movie “Creed III,” in cinemas across the Philippines starting March 1.

Watch the “Creed III” Final Trailer at https://youtu.be/Xdna8zcz6Ks

Watch the “Creed Vs Creed” Featurette at https://youtu.be/QYKJ2m8m73I

In the film, after dominating the boxing world, Adonis Creed (Jordan) has been thriving in both his career and family life. When a childhood friend and former boxing prodigy, Damian (Majors), resurfaces after serving a long sentence in prison, he is eager to prove that he deserves his shot in the ring. The face-off between former friends is more than just a fight. To settle the score, Adonis must put his future on the line to battle Damian – a fighter who has nothing to lose.

Hershey launched the Southeast Asia version of International Women’s Day limited packaging

Hershey Philippines activates #HerSHE campaign and additional programming to inspire, uplift and advance women and girls

Limited-edition packaging celebrates global female changemakers in recognition of International Women’s Day.

In celebration of International Women’s Day (March 8), The Hershey Company today launched its month-long #HerShe campaign through a unique packaging design celebrating ‘SHEroes’, additional support of its nonprofit partnership and a new global mentorship program designed to celebrate and empower women and girls around the world and help create the next generation of diverse leaders. This year’s theme, ‘’Celebrate #HerSHE”, inspires consumers to celebrate the limitless potential and impact of women and girls. The Hershey Company is committed to advancing gender equity, investing in both girls and women, and driving global female-focused storytelling. 

WATCH: 'Ten Little Mistresses' Fashion Featurette

Adrianna So (Because) and Kate Alejandrino (Sparkle) in dazzling costumes designed by Jay Lorenz Conanan. Image from Prime Video.

Let's dig deep into the killer outfits of  hit whodunit movie Ten Little Mistresses in this fashion featurette. Check out the behind-the-scenes look with costume designer Jay Lorenz Conanan, headpiece and wig artist Jaydee Jasa, executive producer Perci Intalan, and writer-director Jun Robles Lana.

Writers of "A Quiet Place" Are Now Full-Fledged Directors of "65"

Scott Beck and Bryan Woods previously triumphed as part of the writing team of A Quiet Place, which took audiences by storm in 2018.  Now, the tandem writes and directs Columbia Pictures’ new futuristic action-thriller 65, starring Adam Driver.

Watch spot from 65 at https://youtu.be/_daxPsNkIoQ

“Horror, suspense, action, adventure – that’s the sweet spot for us,” says Beck. “And what we love even more is to combine genre with a heartbeat – characters you really love.”

“The stories we love are always cinematic,” adds Woods. “It’s about the experience of what a movie brings – the visuals, the performances, the music, the marriage of all of these different capacities.”

Lazada Celebrates Epic 11th Birthday Sale with first 11-day sale, star-studded Super Show, Lazada Shoppable Runway, and larger-than-life LazLook Mannequin

Online lifestyle destination and eCommerce pioneer Lazada celebrates its 11th anniversary with an 11-day long #LazadaPH11Birthday, as they invite you to add to cart and check out as early as 8 p.m. on March 2, 2023. Hosted by Alden Richards and Bea Alonzo, the #EpicBirthdaySuperShow which kicks off at 6 p.m. on March 2 also showcases the Lazada Shoppable Runway fashion show, a glimpse of the 20-foot tall LazLook Mannequin, alongside other thrilling activities and prizes for everyone to enjoy! The Super Show will also be streamed today on LazLive and at Lazada’s official TikTok and Facebook pages. 

"We are pulling out all the stops for our Epic 11th Birthday Celebration that offers the best deals this March 3-13. As the country's top online shopping destination, Lazada is showcasing a wide range of trendy, affordable and quality assortment for our customers. Everyone can also enjoy Cashback and Fast and Free shipping every day," says Lazada Philippines CEO Carlos Barrera.

Lee Min Ho is SMDC’s Newest ‘GOOD GUY’

The leading developer teams up with the Korean superstar for its “Step into Luxury” campaign

Leading property developer SM Development Corporation (SMDC) is launching its newest advertising campaign, which has a superstar endorser, Korean actor Lee Min Ho.

“I’m honored to be part of the SMDC family. It’s very important for a person to have a space to call home,” Lee Min Ho shared. He added that being able to influence home buyers in owning their home is something he is grateful for.

Lee Min Ho is the lead actor of the Korean drama series “Boys Over Flowers,” “City Hunter,” “The Heirs,” “The Legend of the Blue Sea,” “The King: Eternal Monarch,” and “Pachinko,” which established him as a household name worldwide, including the Philippines.

Asterra reinvents condo ownership in the Philippines

Asterra hopes to open 16 new projects
by the end of the year.

Despite the seeming boom in condominium developments across the country, condo ownership often gets a bad rap, constantly subject to oft-circulated falsehoods that drive away potential buyers. Indeed, the prevalence of disinformation just might be the sole factor that stands between some people and their dream homes.

A great deal of these myths have to do with the high costs of condo living, the apparent lack of space, minimal privacy in shared areas, or even safety and security in the premises.