YABANG PINOY celebrates 20 years of Pinoy pride with events, partnerships, and a renewed call to ‘Live Proudly’

Yabang Pinoy, the pioneering movement that has championed Filipino pride and identity for the last two decades, celebrates its 20th anniversary with a powerful lineup of events, meaningful collaborations, and a renewed call for Filipinos to “Live Proudly.”

Founded in 2005 by young, passionate advocates, Yabang Pinoy has stood at the forefront of a consumer revolution anchored on the belief that national pride starts with everyday choices: sa isip, sa salita, at sa gawa (in thoughts, in words, and in deeds). From mounting iconic bazaars that have uplifted local entrepreneurs to cultivating programs that shape youth leadership and artistic expression, the movement has created platforms where Filipino talent, ingenuity, and creativity truly shine.

HONOR 400 Now Available Nationwide with Smart Signature Plan Plus 1499

Get Yours Now with Exciting Freebies and Perks from HONOR Philippines and Smart!

Leading global smart devices provider HONOR Philippines has officially announced the availability of the new HONOR 400 in Smart Stores nationwide and via the Smart Online Shop, bundled with Smart Signature Plan Plus 1499.  

Following the successful launch of the HONOR 400 last June 17, the excitement and demand from the public showed no signs of slowing down. In fact, the AI-powered HONOR 400 sold out within just four days after its availability was announced. Today, HONOR proudly brings the much-anticipated HONOR 400 to Smart, one of the country’s leading telecommunications service providers. 

Xiaomi Unveils Next-Gen AIoT Lineup Spanning Smart Home, Wearables, and Entertainment

Xiaomi today announced seven new products  expanding its AIoT portfolio in the global markets: Xiaomi Watch S4 41mm, Xiaomi Open Wear  Stereo Pro, Xiaomi Smart Band 10 Glimmer Edition, Xiaomi Robot Vacuum 5 and Xiaomi Robot  Vacuum 5 Pro, Xiaomi TV S Pro Mini LED Series 2026, and Xiaomi Smart Camera C701. 

These new devices are designed to transform everyday life, spanning smart home cleaning,  personal health monitoring,² immersive audio, home security, and next-generation entertainment.  Harnessing the combined power of artificial intelligence, Xiaomi continues to refine how people  interact with technology, creating more efficient smart home systems, improved human-device  interaction, and enhanced data-driven modern living.  

Poten-Cee’s 50th Anniversary Campaign Wins Double At Quill And Anvil Awards

Fifty, Fortified, and Forging Forward Recognized as One of The Professional Top Awards at Quill

A year after its 50th anniversary celebration, Ascorbic Acid (Poten-Cee) continues to forge forward as its campaign #FiftyFortifiedandForging Forward scores a win at the Philippine IABC’s Quill Awards held last week at the historical Manila Hotel.  This recent feat marks the brand’s second successive win at two major communications awards, following the PR Society of the Philippines’ Anvil’s Silver in January. 

HONOR Celebrates Save ‘N Earn’s 31 Years of Innovation in Bohol

A milestone partnership highlighting technology, growth, and community empowerment in the heart of Bohol.  

Sealing the partnership. L-R: Mr. Michael Dagasdas, Regional Training Officer for Central Visayas, HONOR Philippines; Ms. Nikki Roldan, Operations Manager, Save ‘N Earn Wireless; Mr.  Pao Oga, PR Manager of HONOR Philippines.   

Save ‘N Earn Wireless (SNE), one of the leading and trusted mobile and gadget retail chain in the Visayas, proudly marks its 31st Anniversary with a week-long celebration at Island City Mall, Tagbilaran City, Bohol, in partnership with HONOR Philippines.   

FDCP Launches JuanFlix Mobile App

Capping off the 5th Philippine Film Industry Month (PFIM), the Film Development Council of the Philippines (FDCP) will officially launch the JuanFlix Mobile App on September 27, 2025, at Robinsons Place Manila.

Launched in 2020 as FDCP Channel and rebranded in 2022 as JuanFlix: The FDCP Channel, the platform now offers a curated selection of classic and contemporary Filipino films, alongside international titles.

“Ngayon, may sarili nang app ang FDCP kung saan puwede nang manood ng pelikula gamit ang cellphone sa abot-kayang halagang 49 pesos kada buwan (Now, FDCP has its own app where viewers can watch films on their mobile phones for just 49 pesos monthly),” said FDCP Chairman and CEO Jose Javier Reyes.

With the campaign tagline, “Nandito ang Kuwento Mo,” JuanFlix remains committed to sharing Filipino stories centered on community, education, and culture to a wider audience. 

There’s a monster inside us all. Watch the teaser trailer for Maggie Gyllenhaal’s “THE BRIDE!” starring Jessie Buckley and Christian Bale

“The Bride!” opens only in cinemas March 4, 2026

’Til death do they part. “The Bride!”, written, directed and produced by Maggie Gyllenhaal (Academy Award-nominated writer/director of “The Lost Daughter”) and starring Academy Award nominee Jessie Buckley and Academy Award winner Christian Bale, is a bold, iconoclastic take on one of the world’s most compelling stories. Also starring Peter Sarsgaard, with Annette Bening, Academy Award nominee Jake Gyllenhaal and Oscar winner Penélope Cruz.

A lonely Frankenstein (Bale) travels to 1930s Chicago to ask groundbreaking scientist Dr. Euphronious (five-time Oscar nominee Bening) to create a companion for him. The two revive a murdered young woman and The Bride (Buckley) is born. What ensues is beyond what either of them imagined: Murder! Possession! A wild and radical cultural movement! And outlaw lovers in a wild and combustible romance!

Watch the teaser trailer: https://youtu.be/mtiC4JJ-V-M

HONOR and Alibaba Announce Strategic AI Collaboration

Pioneering a new era of AI-driven mobile experiences through comprehensive cloud-device integration. 

( Left: James Li, Right: Eddie Wu. Alibaba Group and HONOR deepen strategic cooperation to drive the next generation of intelligent interaction through AI.) 

HONOR and Alibaba officially cemented a landmark strategic cooperation agreement in Hangzhou, China. James Li, CEO of HONOR Device Co., Ltd. and Eddie Wu, CEO of Alibaba Group, jointly witnessed the signing. 

TCL Air Conditioner Leads with Smart Air Innovations at IFA 2025

On September 5, the 2025 Internationale Funkausstellung Berlin (IFA 2025) kicked off grandly in Berlin, Germany, where TCL Air Conditioner appeared with a series of core products such as the TCL FreshIN C7 and FreshIN 3.0 fresh air conditioners, TCL VoxIN voice controlled air conditioner, TCL SaveIN AI energy-saving air conditioner, Free Match multi-split systems, and Unitary air conditioners, drawing the attention of worldwide consumers for frontier technologies and leading product experiences.

TCL is committed to meeting users’ demand for “healthy air” by focusing on the fresh air segment

TCL Air Conditioner has always been focusing on the fresh air segment, defining new-generation air conditioners, and leading their development through three major product lines – AI health, AI voice control and AI energy-saving – based on the “FreshIN smart health technology engine”.

BingoPlus Foundation equips FutureSmart Scholars with leadership, life-skills to become changemakers

BingoPlus Foundation’s scholars convene at the 2nd FutureSmart Leaders General Assembly in Makati City, participating in high-impact workshops on purpose, vision, and leadership.

BingoPlus Foundation, the social development arm of DigiPlus, gathered 80 FutureSmart scholars from across the country for its second general assembly for a day of growth, connection, and inspiration. The event featured professional trainers, national beauty queen ambassadors, and nonprofit leaders who shared actionable insights and leadership tools to help the scholars become future-ready leaders.