REEL DEAL: Ultimate Road Trip On Friendship In “PAPER TOWNS”

Adapted from the bestselling novel by author John Green (“The Fault in Our Stars”), PAPER TOWNS is a coming-of-age story centering on Quentin and his enigmatic neighbor Margo, who loved mysteries so much she became one. After taking him on an all-night adventure through their hometown, Margo suddenly disappears--leaving behind cryptic clues for Quentin to decipher. The search leads Quentin and his quick-witted friends on an exhilarating adventure that is equal parts hilarious and moving. Ultimately, to track down Margo, Quentin must find a deeper understanding of true friendship--and true love.

Minions Party at IMAX!

SM Cinema and Snack Time celebrates the Minions 2 Movie at IMAX! In anticipation of the most awaited “Minions” movie mania, SM Cinema’s official snack bar, Snack Time, filled the IMAX theatre with kiddie fans of the adorable banana-loving creatures and hosted a free afternoon ba-ba-bash of jam-packed activities, endless snacks, fun prizes and loot bags. 

Prequel to the highly successful movies, “Despicable Me” and “Despicable Me 2”, “Minions’ is expected to be one of the movie highlights of the year. In celebration of the lovable yellow underlings, Snack Time dressed up the IMAX theatre where chockfull of various booths and snack stalls welcomed the kids. The young and young at heart were treated to activities such as face-painting, balloon twisting, games like “pin the goggles on the minion” and “bring me”.  Snack Time also gave away prizes to kids who came with the best minion inspired outfit. Guests were filled to the brim as they chose from the wide array of Snack Time nibbles and snacks from partner brands Havaianas, Nestle, Monde Nissin, Sunkist, Tic Tac and Nutella. Lucky fans also got to meet and take pictures with their favourite minion. One highlight of the event, Snack Time launched their limited Minions merchandise such as Minions tumblers with toppers and Minions buckets with popcorn which are available in SM Cinema branches nationwide. Capping of the afternoon, patrons were invited to proceed into the IMAX theatre to watch “Despicable Me 2”.

Heneral Luna Nationwide School Tour Kicks Off

The Heneral Luna school tour kicks off from June to August in thirty schools nationwide.

Organized in cooperation with Dakila, the forum titled “Bayani Ba ‘To?” aims to inspire cultural healing and critical thinking, reawaken patriotism and rekindle a deeper appreciation for Filipino history and culture among today’s youth.

Directed by Jerrold Tarog, the historical action epic based on the life and works of General Antonio Luna features John Arcilla in the title role, with a powerhouse cast of seasoned actors including Mon Confiado (as Emilio Aguinaldo), Epy Quizon (as Apolinario Mabini), Leo Martinez (as Pedro Paterno), Nonie Buencamino (as Felipe Buencamino), Bing Pimentel (as Doña Laureana Luna), Mylene Dizon, and young actors Ketchup Eusebio, Arron Villaflor and Paulo Avelino.

ZALORA Philippines Opens First-Ever Digital Pop-Up Store

Asia’s leading online fashion destination, ZALORA Philippines, officially opened the doors of its ZALORA Pop-Up Store today at EDSA Shangri-la Mall. Recognized as the very first digital pop-up store in the Philippines, it represents the company’s latest efforts in continuing to build E-Commerce in the country using an omnichannel approach to ease customers into online shopping. 

“The ZALORA Pop-Up Store marks another milestone in our company’s young history. Since we started operations in 2012, we’ve continued to look for innovative ways to grow E-Commerce in the Philippines and through this initiative, we hope to widen our customer reach, educate them on the benefits of online shopping and dress them in the latest fashion trends, in the quickest and most convenient way possible,” said Paulo Campos, Co-Founder and CEO of ZALORA Philippines.

Blah Blah Blogs: USA Now Land of Equality

It has been a while since I've made a post for personal opinion in Blah Blah Blogs. It was quire timely that the hot topic of legalization of gay marriage in the United States via its Supreme Court made it official throughout the whole nation. Though there has been several states that made it legal prior to this decision. It has become a big buzz throughout the world with big brands and key personalities show support and celebration to the triumph of equality.

However, conservatives and religious sectors show dismay with the result and has condemned the ruling as very "immoral" and against the rule of nature. They are also linking that this is related to the demise of Sodom and Gomorrah. There are also warnings from them about other will follow suit like Pedophiles and "people who would also marry animals". But that would be very far as gay marriage is completely different from those concepts, like Pedophilia is a crime against minors while the other is bestiality. This again opened and divided believers on their stand and understanding of the ruling.

Cotton Council Launches Brand New Identity

Cotton Council International (CCI), the marketing and promotions arm of the United States cotton industry, is revitalizing and re-launching today its 26-year old flagship brand, COTTON USA.  

Since 1989, over 50,000 product lines and 3 billion products have proudly carried the name COTTON USA. This translates into about 100 million bales of cotton spun, woven, cut, sewn, and enjoyed by people all over the world.

In the Philippines, the COTTON USA Mark was introduced to garment manufacturers and consumers in 1994.  The Mark, often displayed on garments and merchandizing shelves, has been a symbol that assured Filipinos that the items being purchased were 100% cotton, 50% of which was cotton sourced from the United States of America. 

REEL DEAL: "Magic Mike XXL" -- Who's Ready for an Encore?‏

The guys who wowed audiences around the world in the rousing hit “Magic Mike” are back. This time, they’re turning up the heat and taking it on the road in Warner Bros. Pictures' new all-male romp “Magic Mike XXL” – with a revealing new story, a fresh perspective on the future and a bigger, bolder set of some of the hottest and most exciting dance moves ever captured on the big screen.

“Magic Mike XXL” reunites original stars Channing Tatum, Matt Bomer, Joe Manganiello, Kevin Nash, Adam Rodriguez and Gabriel Iglesias.

Picking up the story three years after Mike (Tatum) bowed out of the stripper life at the top of his game, “Magic Mike XXL” finds the remaining Kings of Tampa likewise ready to throw in the towel. But they want to do it their way: burning down the house in one last blow-out performance in Myrtle Beach, and with legendary headliner Magic Mike sharing the spotlight with them.