You're More Than Your Successes. You're More Than Your Failures. You Are The Work.
Introducing Under Armour's 2020 Global Brand Platform—The Only Way Is Through.
One last drive. Three seconds left on the clock. The point two of 26.2. 5:00 a.m. after 5 straight days. Bumps, bruises, and breaks—mental and physical. In an athlete’s life, barriers are everywhere. From the daily grind, to the crippling pressure, to the trials and tribulations of life outside the gym, the pursuit of getting better is a constant challenge and test. While progress and self-improvement looks different for each athlete, there’s still only one possible mindset—The Only Way Is Through. It’s an understanding that to reach whatever goals lie ahead, you must stay the path to come out faster, stronger—better—on the other side.