HEALTHY LYF: Dr. Kong Footwear Bringing Footwear To Each And Every Household

Reports shows that the shoes we wear have a substantial impact on the load on the knee joints which can impair the quality of one’s life. A small abnormality in foot function can be the cause of and have a large impact on knee and other joints higher up in the body, causing pain and discomfort.

Most of us are blessed with healthy feet from the day we are born, but problems often arise with the development and abuse which we subject these feet to later in life by wearing inappropriate footwear. Statistic has shown that between 75% to 80% of the adult population has some form of foot problem and unfortunately, most people do not seek advice on it.

It is thus clear that footcare in the early formative years is vital to ensure that children grow with healthy feet, which may otherwise result in foot problems like flatfoot and rearfoot valgus (a condition in which the rear of foot tends to curve outwards at the ankle joint) as they move towards adulthood.

Keds: The Original Sneaker

In 1916, Keds created an American Classic: the first shoe with a soft rubber sole, so comfortable & quiet you could "sneak" up on anyone. This original sneaker, called the “Champion” has remained a style icon for almost 100 years. Worn by legends Paul Newman, Audrey Hepburn, The Ramones, John Lennon, Marilyn Monroe and Jackie O, and consistently celebrated by Vogue, Elle and GQ, Keds continues to attract fashion designers, stylists and top editors in the industry with their classic, authentic style.

EVENTOLOGY: FILA Polo Cup with Fila Skeletoes

SKELE-TOES #WHATTHEHECKISTHAT CAMPAIGN LAUNCH 

AT THE 2012 FILA POLO CUP

All eyes are traditionally fixed on the action when the “sport of kings” is played, but at this year’s edition of the Fila Polo Cup, another feature may be stealing a big chunk of that attention from the field.  Fila will be launching a head-scratchingly unique campaign at the event where fans of the revolutionary Skele-Toes four-toed shoes could stand to win a starring role in a travel & lifestyle documentary.  Just to turn a few extra heads, Skele-Toes will also be on the feet of endorsers and event hosts Tim Yap, Borgy Manotoc, Georgina Wilson, and  Abs Abdelkader.

Since 2003, the Cup has been one of the brightest highlights of the local sports calendar, not just for the action but also for the glitz and glamour.  The 2012 Fila Polo Cup is set to outshine the rest once again with a fun-filled roster - aside from the Skele-Toes #whattheheckisthat campaign launch, there will be performances by the band Articulo, a special Dexter Santos choreographed dance number with styling by Leeroy New, installation art by Denis Lagdameo, and JM Rodriguez will be singing the National Anthem.  Of course, FILA’s first couple Cris and Butch Albert will be gracing the occasion, along with FILA  VP of Advertising Ana Abad Santos.  Butch will again lead his team for the Low Goal Game while Tessa Prieto-Valdes and Cris Albert will do the Ceremonial Toss for the High Goal Game.  Over-all event director is Rem Zamora.

The honorable JunJun Binay, Mayor of Makati,  and Dr. Elenita Binay, wife of Vice President Jojo Binay, will also be gracing the occasion.

“What the heck is that?”

  

This isn’t a question usually heard in Fila-hosted parties, certainly not in the Fila Polo Cup, but the company is anticipating a few raised eyebrows, a bit of head-scratching, and a lot of #whattheheckisthat comments from the crowd with the launch of the unique Skele-Toes campaign.  

My Feet Craves For a Radii Footwear from Urban Athletics

Shoes is a necessity in our lives and has been there since the first civilizations. In the present modern world, finding the right pair of shoes is important because it should fit to the lifestyle that we have now. Being a music lover and also a dancer, sneakers would be definitely my preference. But having tried many shoe brands (even the cheap ones) but ended up hurting my feet the longer I use them. Worse is they look to stiff and not fashionable.

These conditions also cause my feet  to stink and stressed. This made me want to look for better shoes that can perfectly fit my feet and provide great performance in doings the things I do.