Allphones inaugurates 50th store at Robinsons Galleria; gears up for Allphones Summer Fun Caravan

Allphones Philippines now welcomes customers at its recently inaugurated store in Robinsons Galleria—the 50th store for the company in less than a year. The inauguration of the store represents a milestone for the company as well as for the country’s mobile phone retail sector.

“Allphones was really a dark horse when we came in the first quarter of 2013. We were the newest mobile phone retail store brand in the country and so many other stores inside the biggest malls were already well-established. Still, we were counting on the consumers themselves to realize that we were offering something different, something new in terms of customer retail experience,” said Allan Catli, Head of Brand Marketing of Allphones Philippines.

What Allphones offers in all its 50 stores is a leveled-up mobile phone retail experience that is ultra-convenient, affordable, futuristic, and high-tech. Best of all, Allphones customers enjoy high value-for-money, affordable, and features-packed deals courtesy of the partnership between Allphones and Globe Telecom.

Allphones’ exclusive postpaid deals make owning a postpaid account more convenient and affordable. The advantages customers get from such deals include unlimited texting, unlimited voice calls to Globe mobile and landline numbers, and unlimited Internet surfing. The packaged features and services are also tailor-fit to a customer’s needs and lifestyle, thanks to Globe’s customizable plans.

Customers have also remarked on Allphones stores’ sleek, clean, efficiently designed interiors that make choosing a mobile phone easier. They can also do hands-on sampling of various live mobile phone units being offered, providing a better feel for which mobile phone suits their needs.

Customers are also impressed by the high-tech and futuristic experience of processing postpaid applications at an Allphones store. Allphones is the first mobile phone retailer in the Philippines to offer digital, paperless transactions. A postpaid applicant no longer bothers with forms and photo-copies of documentary requirements; instead, he or she processes the application on an iPad. A military grade security system ensures the safety and privacy of the customer data.

According to Catli, this leveled–up customer retail experience offered by Allphones will be brought to the hottest summer destinations in the country starting April, when the Allphones Summer Fun for All Caravan kicks off in Cebu. The caravan will hold events in Cebu; Davao; Puerto Princesa ; Cagayan de Oro ; Lucena; and Subic.

“We use our mobile phones to communicate to each other while traveling to a summer destination; we also use them to share images, words, thoughts, and feelings through social media. Sharing these happy moments, feelings, and images to family and friends while on vacation has become essential to our summer holiday. Through the Allphones Summer Fun for All Caravan, we will help vacationers get easier access to mobile phone services that will make summer even more enjoyable for them,” explained by Catli.

Allphones Philippines was created through a partnership between Allphones Australia, TAO Corporation and Globe Telecom.

Allphones Australia began as a single store in Mile End, South Australia in 1989. It eventually expanded to 200 stores nationally and has become the largest independent telecommunications retailer in Australia

For more information about Allphones Summer Fun for All Caravan and other exclusive, amazingly high value-for-money deals it offers, go to

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