Nippon Paint announces major expansion in the Philippines

Global paint leader eyes architectural paints segment with target of PHP1.5billion sales turnover in 3 years

A global leader in coating solutions announces a major expansion move in the Philippines, the entrance of a new company to focus on the introduction of its architectural or decorative coating solutions. Nippon Paint (Coatings) Philippines will bring to the local market an innovative and diverse suite of Total Coating Solutions™ - coating solutions for roofs to floors, and everything in between. Further complemented with its Trend Beyond Colours™ special effect paint where walls now come alive with texture. 

“At Nippon Paint, we take great pride in being a Total Coating Solutions provider – not just coatings for different surfaces but multi-segment offerings too; from architectural, to protective coatings, industrial, automotive and even marine coatings” said Nippon Paint Southeast Asia (NIPSEA) Group Chief Executive Officer, Wee Siew Kim. “As Asia’s No. 1 coatings manufacturer, we are excited that Filipinos will soon enjoy innovative coating solutions of unparalleled quality, together with a colour palette that runs into the thousands” he added.

Global leader in paint technology
Nippon Paint’s coating expertise dates back 133 years and today, it is Asia’s leading coatings manufacturer – operating 56 manufacturing facilities in 15 countries throughout Asia, with an employee strength of over 15,000. In 2013, Nippon Paint’s total group sales revenue was USD5.4billion, making it the clear No. 1 coatings manufacturer in Asia.

Central to its dominance is its strong commitment to innovation in raising new industry standards. Efforts that have seen it recognized by Frost & Sullivan, where in 2011, it was awarded the Best Paint & Coating Company of the Year by them. And more recently, Nippon Paint was conferred the “Best Company for Leadership in Paint Technology Asia” award by IAIR, one of the world’s leading ranking and prize for excellence in global economy and sustainability.
Leading Nippon Paint’s charge into the Philippines is the Nippon Paint Malaysia Group, principal owners of Nippon Paint (Coating) Philippines. The current market leader in Malaysia with 40% market share, Nippon Paint Malaysia Group has pioneered total coating solutions for all forms of substrates and surfaces needed to complement the phenomenal growth of Philippines’ building and construction industry. Aside from the Philippines, Nippon Paint Malaysia Group also manages operations in markets such as Papua New Guinea, Pakistan and Bangladesh. For the Philippines, Nippon Paint Malaysia Group will be investing PHP100million into Nippon Paint (Coatings) Philippines with the aim of achieving PHP1.5billion in sales turnover in the next 3 years.

Easy access to thousands of colours, on demand

With a mission to make colours accessible, Nippon Paint (Coatings) Philippines will deploy its Nippon Colour Creations™ tinting machines to be housed in paint centers and modern trade outlets throughout the Philippines. Touted as “mini Nippon Paint factories”, these machines are able to produce thousands of colors, on demand, making it convenient for Filipinos to find their choice of color. 

“Worrying of being told that their preferred color is not available or in stock is now a thing of the past with Nippon Paint Colour Creations™ tinting machines. In fact, with over 10,000 paint formulations in our library, Filipinos will soon be spoilt for choice” said Nippon Paint Malaysia Group Managing Director, Yaw Seng Heng.

A new Trend Beyond Colors

Nippon Paint (Coatings) Philippines is also bringing in its Nippon Momento™ Special Effects, a textured range of coatings created to give homeowners more options to wall decoration beyond just color. Offering the added sensorial dimension of touch, walls now sparkle to life with a variety of effects like gold, silver and even a pearlescent shine.

The Nippon Momento™ Special Effects range comprises of the Textured Series— Elegant, Sparkle Silver, Pearl and Gold variants; and the Enhancer Series—Frost & Cloud variants that works as a textured over-glaze to enhance any new or existing wall color. 
All of these one-of-kind features prove that Nippon Paint (Coatings) Philippines is set to be at the forefront of innovation and color accessibility in the country. Pushing the boundaries of coating solutions to provoke Filipinos to Rethink Coatings, Recreate Possibilities.

To know more about Nippon Paint and its line of coating solutions visit

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