Pantene Aqua Pure - Get clean, light hair without the weight!

Pantene Aqua Pure Conditioner
HEAVY HAIR: THE REAL CAUSES... 
  
We’ve all felt that weighed-down, lifeless feeling in our hair. Pantene has discovered exactly what’s contributing to the problem:

1. FINE HAIR 

While all hair types can suffer from the weighed down feeling, fine hair is particularly susceptible to this problem, due to its structure.

After studying hair structures and conditioning mechanisms in detail, Pantene experts realized that many conditioners are too heavy for fine hair. The reason? When hair shafts are fine they are less able to support the nourishing ingredients deposited on the hair by many conditioners, leading hair to become limp. Traditionally, to combat this, hair care collections have offered a ‘lighter’ option, which compromises on nourishment. However, Pantene’s breakthrough technology found in the new Aqua Pure range, offers a solution which means no more trade off – delivering both nourishment and a lighter feel. 

Pantene Aqua Pure Shampoo

2. TRADITIONAL CONDITIONERS 
  
Everyone knows that it’s important for the strength, healthy appearance and quality of your hair to use conditioner every time you wash your hair.  But for many women, it’s the conditioning stage that they feel weighs their hair down. Sure, without a conditioner you might temporarily get the weightless feel you desire – but what about the healthy look, shine and vitality of your hair? Skipping conditioner is hardly an ideal solution. 

3. THE TIME FACTOR 

There’s something about the feeling of weightless hair that goes hand-in-hand with hair that’s been freshly washed. The longer you leave it, the heavier your hair tends to feel. Pantene Pro-V studied this predicament in detail, and discovered a phenomenon called ‘The Limp Locks Syndrome’, which all hair types can suffer from. This is when hair gradually loses its fresh weightless feel after washing and becomes limp and flat throughout the day. 
The startling discovery is that as a result of its diameter and lower structural strength, fine hair is even more prone to Limp Locks Syndrome than  normal or thick hair. So it is even more important that this hair type is washed with a care regime that leaves hair with virtually no residue, and doesn’t weigh it down. 

THE TWO SECRETS TO SWISHING HAIR… 

Swishing just got scientific, with Pantene’s experts now revealing two pioneering new approaches for weightless hair – one for clean feel, and one for conditioning. Here’s how new Pantene Aqua Pure can help you achieve hair with the perfect swish every day.

Pantene Aqua Pure Conditioner
SECRET 1: NEW ‘CLEAN-RINSE’ TECHNOLOGY FOR CLEANER, LIGHTER FEELING HAIR
  
Hair will never truly ‘swish’ unless it’s clean. That’s why new Aqua Pure is formulated with new highly water-soluble Clean-Rinse Technology, specially developed to rinse away faster than a traditional product.

The benefit? As well as making for a fast and efficient washing and conditioning experience, Clean-Rinse Technology minimises the amount of residue left on the hair, helping hair to feel clean and light - while still ensuring it has the nourishment it needs. 

SECRET 2: RE-WRITING THE RULES OF CONDITIONING

Experts at Pantene Pro-V have made a big discovery: that for many women, and particularly those with finer hair, it’s conditioner that can make or break their good hair day. 

“At Pantene Pro-V, we believe that everyone’s hair can benefit from conditioning, even if they have fine, lifeless hair” explains Dr Frauke Neuser. “But when we discovered how much a traditional conditioner could make fine hair feel weighed down, we knew we had to work on a whole new formula that would provide the nourishment hair needs without also making it feel heavy and lifeless.” 
  
…AND THE SCIENCE BEHIND THE SECRETS
  
Pantene Aqua Pure Shampoo
Each product in the new Aqua Light from Pantene Pro-V range contains technologies that allow the range to offer the hair holy grail of great conditioning without weighing the hair down. 

1. LIQUID CONDITIONING

Traditional hair conditioning complexes can contain ingredients which solidify when they dry on the hair, and it’s this solid residue that can contribute to some hair types feeling weighed down. Innovatively, the Pantene Aqua Pure shampoo and conditioner contain a special cationic surfactant which thanks to its unique combination symmetric and asymmetric structure.  Result: despite being nourished by conditioner, hair feels beautifully light, virtually weightless and residue-free. 


2. SUPER-STRUCTURE

The Pantene Aqua Pure conditioning complex has a high-tech gel structure known as a Lamellar Gel Network. Unlike many traditional conditioners, which are more creamy and give good conditioning but can weigh some hair types down, Pantene Aqua Pure has lots of very thin layers of ingredients which are loosely packed together in lower than usual concentrations. This means that the minute you start rinsing, the conditioning molecules can easily be broken apart and the excess residue rinsed away. Result: the active conditioning ingredients are easily deposited on the hair, and the rest is just as easily rinsed off, so hair remains properly nourished but not weighed down. 

3. SLIMMED-DOWN SILICONE

While some hair types need more conditioning, others crave a lighter alternative that gives them all the nourishment they need. That’s why Pantene Aqua Pure’s conditioner contains only half as much silicone as traditional Pantene conditioner. This gives your hair as much body as a non-conditioning shampoo, and more body than a conventional heavy conditioner. Result: great nourishment with none of the excess weight. 


New Pantene Aqua Pure is available at all Watsons branches nationwide:

Pantene Aqua Pure Shampoo 200ml – Php139.00
Pantene Aqua Pure Shampoo 400ml – Php249.00
Pantene Aqua Pure Shampoo 750ml – Php459.00

Pantene Aqua Pure Conditioner 165ml – Php139.00
Pantene Aqua pure Conditioner 670ml – Php459.00
Pantene Aqua Pure Treatment 180ml – Php149.00

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