Shopee Attributes Outstanding Success of First Wave of Shopee 11.11-12.12 Big Christmas Sale to Users’ Support

Achieves Over 11 Million Orders in 24 Hours

Users can look forward to Shopee’s newest instalment of Surprise Celebrity Delivery from November 17 to 24, featuring celebrities Ethel Booba, Ruffa Mae Quinto and Tony Labrusca; and the second wave of promotions from November 26 to December 12

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announces the success of the first wave of Shopee 11.11 - 12.12 Big Christmas Sale on November 11. With overwhelming support from millions of users, Shopee broke last year’s record at 7:46 AM (+8 GMT).

Across the region, more than 11 million orders was recorded on November 11, around 4.5 times that of 2017. Total visits hit over 42 million as shoppers snapped up unbeatable deals across all categories. At its highest, over 58,000 items were sold in a single minute.

Terence Pang, Chief Operating Officer of Shopee, said, “As our biggest Shopee 11.11 Big Christmas Sale shopping event to date, this year’s sale was extremely well-received by users, and again surpassed all past achievements in record time. The year-on-year growth of our 11.11 performance proves that this will continue to be an integral part of the year-end shopping season for shoppers in the region. We would like to thank our loyal users for their support in making this year’s event our most successful one yet.”

Shopee 11.11 Big Christmas Sale performance in the Philippines

This year’s Shopee 11.11 Big Christmas Sale in the Philippines featured an upsized package of non-stop promotions at up to 99% off; the comeback of the popular in-app game, Shopee Shake; and exclusive deals from Shopee’s brand and strategic partners.

On November 11, top participating brands and sellers enjoyed up to 1,159 times their average daily orders and an average of over 1,500% increase in traffic. Women’s Apparel, Mobile & Accessories, and Home & Living emerged as the top three categories. Highly sought after products on that day included:

Maybelline’s SuperStay Matte Ink Un-Nude Liquid Lipstick
Sandisk Ultra Micro SD
Timeless Manila’s Mystery Box

Mobile continues to drive online shopping forward

In line with the growth of mobile commerce in the region, Shopee’s mobile-first strategy continued to be a key success factor for this year’s Shopee 11.11 Big Sale in the Philippines, with around 95% of orders made on mobile.

In-app games continue to grow in popularity

Shopee’s iconic in-app game, Shopee Shake, continued to engage users throughout Shopee 11.11 Big Christmas Sale. Shopee Shake was played around 2 million times in the Philippines throughout the entire campaign.

Surprise Celebrity Delivery

To thank users for their continued support, Shopee will be holding another installment of its Surprise Celebrity Delivery series. From November 17 to 24, several lucky users will have the chance to meet their favorite celebrities including comedian Ethel Booba, actress Ruffa Mae Quinto, and actor Tony Labrusca, who will personally deliver Shopee orders made from November 13 to 23 to their doorsteps. The event will be broadcasted on Shopee’s Facebook Live on November 17, 19, and 24.

“We owe our success to the continued support of our users. Shopee will continue to innovate to bring users more exciting campaigns, activities, and features; and to work closely with our sellers, brands, and partners, to deliver an unmatched online shopping experience. We are excited to kick-off the next round of Shopee 11.11 - 12.12 Big Christmas Sale, and invite everyone to check it out,” closed Pang.

The Shopee 11.11 - 12.12 Big Christmas Sale will continue with its second wave of promotions happening from November 26 to December 12. Users can expect unbeatable deals and huge discounts from leading brands and partners, plus exciting activities with Shopee’s Brand Ambassador Jose Mari Chan.

For more information, please visit

Download the Shopee app for free via the App Store or Google Play.

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