TAG Heuer Opens Redesigned Boutique Store And Forms A Partnership With The PBA


Global brand and avant-grade Avant-garde Swiss watchmaker TAG Heuer recently  launched their boutique branch in Trinoma with also a partnership with the Philippine Basketball Association. The event attended by Ayala Malls Management, and the new friends of the brand makes an impression with mall goers and other guests.

The PBA top players who were present were June Mar Fajardo, Scottie Thompson, Chris Newsome, Jio Jalalon, Asi Taulava and Sean Anthony. They came in with a TAG Heuer watch elegantly wrapped on their wrists is a perfect pair for the star players.


Another highlight of the event was the unveiling of the first ever local Friends of the Brand (FOB) and their official campaign. Two years in the making and it was ready to be showcased to the public. TAG Heuer being the Official Timekeeper of the Philippine Basketball Association for three years now is proud to announce the extension of the partnership as well as the collaboration with the local Friends of the Brand.

The players’ achievements in their respective PBA careers greatly reflects the #DontCrackUnderPressure attitude and is one of the reasons why they fit perfectly with the TAG Heuer Brand.

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