COVID-19 infections among children have been rising due to the emergence of new variants, which leads parents to think of more ways on how they could double-up their children’s protection against the virus. Even TV personalities and actresses such as Joyce Pring and Sophie Albert have been taking extra precaution especially since they have newborns.
A total of ₱6.1 million pesos in Safeguard Foaming Hand Wash products are donated to hospitals and vaccination hubs like St. Luke’s Medical Center and vaccination operations inside Megaworld Lifestyle Malls. As the Philippine’s #1 family germ protection soap, Safeguard aims to help in keeping the nation safe from the threats of germs and bacteria.
Procter & Gamble’s Safeguard reinforced the importance of proper handwashing with the SafeWash Movement last 2020. Now, the brand continues to ensure that Filipino families are safeguarded from the threats of germs and bacteria with every handwash.
Safeguard continues to educate Filipinos on proper hand hygiene and helps provide access to handwashing facilities through its #SafeWash Program.
The brand has partnered with the Department of Health, LGUs, hospitals and public spaces to help protect more and more families from illnesses caused by poor hand hygiene True to being the #1 family germ protection soap and helping keep the nation safe for more than 56 years, Safeguard never stops innovating and expanding its impressive portfolio of products. With its hand sanitizer that promises the same 99.9% germ protection, Safeguard expands its #SafeWash campaign to those in the frontlines.
To support Filipinos and more especially the nation’s healthcare frontline workers, Safeguard Philippines partnered with Mercury Drug Corporation to release 20,000 bottles of an all-new limited-edition liquid hand soap an illustration of the modern-day medical frontliner. All sales profits from these bottles will be used to donate handwashing facilities in health centers in key cities at the center of the pandemic. This is a tribute of Safeguard to all medical frontliners, as one of the efforts under the #SAFEWash movement.
Ordinary soaps are only able to clean surface level, leaving behind germs, pollution, and oil in the skin. Every pump of the Safeguard Detox Foaming Body Wash body wash is a light and airy foam that purifies the skin while gently lifting germs, dirt, and oil with their new Triple Detox technology that provides 99.9% germ protection. Plus, not only are you able to have a fun and indulgent shower experience, but you also you get to save on water consumption of up to 30% in each shower.
Foaming body washes are the newest forms of body wash. You’ve seen them for your hands, but now, for the first time in the Philippines, Safeguard introduces foaming body wash to make showers more indulgent and fun, with the same germ protection you have always known. First Ever Foaming Body Wash in the Philippines.
Filipinos now have more reasons to hop in the shower with the NEW Safeguard Detox Foaming Body Wash that comes in three different variants namely, Pomegranate, Bamboo Charcoal, and the classic Pure White.
Starting the new year with safety as a priority, Safeguard continues with its efforts in aiding Filipinos with proper hand hygiene education. The brand acknowledges the importance of the delivery economy and safety in mobilization most especially at this time. In line with its consistent efforts for a SAFE Philippines, there couldn’t be a better time to have this fun and informative alliance with Safeguard partnering up with Grab Philippines to ensure that driver partners are also part of the #SafeWash movement.
After Safeguard Philippines’ successful launch and run of the #SafeWash Movement, the brand continues with their commitment to strengthen the handwashing practice of Filipinos. The brand ensures that the knowledge on proper handwashing is met with work on ensuring there is hand hygiene access for Filipinos. With millions of Filipinos all over the country that still don’t have proper access to handwashing facilities, Safeguard partnered with Manila Water Foundation (MWF) to construct handwashing facilities all over Metro Manila; to add to the list of handwashing facilities they have built throughout the years.
The star-studded Raprapan sa Global Handwashing Day was headlined with big Filipino names in the rap community like Loonie, Shehyee, Ron Henley, recruited to represent team Safeguard. While Fred D’ Germ had Santi Dope on his team during the rap battle. Through the power of rap music, Safeguard hopes to reach more Filipinos to further strengthen the importance of proper handwashing.
Filipinos were united against a viral ‘influenzaaa’ for spreading misinformation on proper hand hygiene.
Hundreds of thousands of Filipinos tuned in to the most controversial online rap battle of the year — with an exchange of hand hygiene rhymes to the tune of sick beats, Safeguard and Fred D’ Germ took over the screens and Philippine social media feed last October 15, 2020 with the Raprapan sa Global Handwashing Day.
Safeguard responds to Fred D’ Germ in the most satisfying way possible. Just days after the 2020 Philippines Handwashing Habits Survey* revealed that only 50% of Filipinos are washing their hands properly, an online ‘influenza’ named Fred D’ Germ has been making rounds on social media — promoting improper handwashing, or the lack thereof of proper safe wash habits.
Acting like an online ‘influenzaaa’, Fred D’ Germ’s online presence started out with him posting memes within the context of improper handwashing. His social media accounts were seen leaving comments, and trolling local celebrities and influencers like Anne Curtis, Jolina Magdangal, Karla Estrada, Melai Cantiveros-Francisco, and Rufa Mae Quinto to not bother washing their hands and just wipe it off. Fred D’ Germ also hacked Safeguard Philippines’ social media accounts and posted a photo of him holding a newspaper with the headline ’50% of Filipinos Don’t Know How to Wash Hands’, expressing approval of this alarming survey result. Not only this, but his video introduction on Facebook where he can be seen doing a dance trend popularized by Mimiyuuuh has already amassed a total of forty-five thousand reactions with 2.6 million views.
A Nationwide Celebration of How “Clean Hands Save Lives”
