AXA Philippines and the Filipinos’ evolving life insurance needs

AXA Philippines gives its customers
peace of mind in knowing they’re protecting
 their family's financial future. 
LIFE inevitably brings unexpected events and challenges our way. Whether it’s an accident, an illness, the loss of a loved one, an economic recession or retirement, being prepared for life’s twists and turns is essential. Change cannot be avoided. This is why AXA Philippines has a wide range of products and services that help customers respond to their ever-changing needs.

AXA Philippines is a synergy between one of the country’s biggest and strongest financial institutions, Metrobank, and AXA, the world’s number one global insurance brand (based on the 2011 Interbrand Report). As one of the largest and fastest growing life insurance companies in the country today, AXA Philippines has taken proactive steps by redefining its insurance offerings. 

AXA Philippines offers educational plans so
parents never  have to worry about their kids’
education and future. Many people turn to
 AXA Philippines in meeting their
changing life insurance needs.
“We study the trends in the evolving insurance needs of Filipinos and we are proactive in servicing them. We are focused on  specific customer segments, assessing their needs and goals, and giving them flexibility and control over their insurance plans. By doing this, we help them find the best solutions that fit their life stage and personal preferences. We are always here to give them what they need,” says AXA Philippines President & CEO Rien Hermans.

Insurance for Start-ups

Young professionals now have convenient access to
insurance with AXA Philippines’ easy and affordable offerings.
To address the needs of the growing market of young professionals and startup families, AXA Philippines has created easy and affordable insurance plans and services. These insurance products include Savings eXentials and Life eXentials, which are especially made for income and savings protection.

With AXA Philippines’ affordable, straightforward plans, customers can have peace of mind knowing they’re protecting their family's financial future.

AXA Philippines secures and empowers families
by giving them flexibility and control over their
evolving financial situation and insurance needs.
“There is an increasing number of young professionals and families starting up that are interested in not just savings but also in investments as well.  AXA is the ideal insurance partner for this younger segment because we have easy and convenient process of application, payment, and claims,” Hermans explains.

Personalized financial solutions
Due to the evolving insurance needs and preferences of customers, AXA Philippines offers personalized financial solutions. This strategy has been one of the company’s greatest strengths through the years. 

AXA Philippines doesn’t just offer generic, off-the-shelf products. The company’s expert financial advisors and financial executives in Metrobank branches use a proprietary electronic FNA (Financial Needs Analysis) tool to match solutions to customers’ requirements.

Having a secured future is no longer an elusive
 dream with AXA Philippines’
XpresDegree education plan.
The eFNA or AXA Life Score is a computer program that helps AXA’s financial advisors analyze and assess a client’s needs and goals. After this assessment, they will prepare a set of products that best suits the client’s requirements. This way, clients are assured that their financial needs are met. 

AXA Philippines is also the leader in investment-linked life insurance in the country, with products such as Life BasiX, aXelerator, and 3G-Xceed. These life insurance plans combine investment and protection, giving policyholders the flexibility to choose their own level of protection and the types of investment and funds they want to earn potential upside.

And to help clients enhance their financial protection and get more benefits, AXA Philippines also offers supplements and riders that can be added to their insurance package.

Insurance as investment 
AXA Philippines has a range of financial solutions to address
the varied needs of its clients in terms of education,
retirement, and wealth building, among others.
In addition to its traditional insurance packages, AXA Philippines has also expanded its product catalog by wealth management solutions. 

“Through the years we have gained the expertise and resources to provide assistance and advice for our high net worth policyholders and those who want to invest in bonds and equities. We’re here to provide them solutions for purposes of accumulating and protecting their assets,” says Hermans.

AXA’s Ambition X is for long-term growth through variable returns from professionally managed funds, while Assure gives life insurance coverage up to age 100 with guaranteed cash values.

3G-Xceed provides customers with guaranteed capital, returns, and life insurance coverage. It has an exclusive offering called aXcess, which gives policyholders the opportunity to invest in the unique Icon Funds—the Spanish- American Legacy Fund and Chinese Tycoon Fund. 

Business solutions plans

AXA Philippines helps policyholders
 manage their wealth so they can
protect their loved ones and resources.
AXA Philippines’ also offers business solutions plans for companies that want to reward their employees and at the same time grow their assets. These products include Group Variable Life (GVL); Group Yearly Renewable Term (GYRT); Group Personal Accident Plan; Security Assurance For Employee Plan (SAFE), and Group Credit Life.

“Our business solutions are for customers who acknowledge insurance not as an expense but an investment. They recognize that their people are their best assets so they give them the added benefit of coverage from AXA Philippines,” Hermans says. 

AXA Philippines’ various products and services are available in over 500 Metrobank branches nationwide. There are 1,500 AXA exclusive financial advisors who are always ready to be of service. Policyholders may also use the  ‘myAXA Click’ facility in the AXA Philippines website ( to access information regarding their policies 24/7. 

AXA is one of the world’s leaders in financial protection and wealth management. Originating from France, it serves a global clientele of 95 million customers in 61 countries. For more information, please log on to For more information on its products and services, call +632.5815.292 / +632.3231.292 or email

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