XSTIG: More About 3D Vizion

By Filipinos, For Filipinos: Proudly Pinoy Company Aims to Change Country’s Advertising Landscape

Filipinos have always been at the forefront of innovation. As it is in more developed countries that a life that can dedicate itself to the pursuit of knowledge for its sake can create such great invention, it is at the other end of the spectrum—a dire need to focus on day-to-day matters which the Philippines has found itself. Strangely enough, the difficulties that have plagued the country for so many years have made innovation a real survival act. 
Following this tradition of Filipinos stumbling towards modernization in the process of seeking a better way of doing things, a budding company named 3D Vizion has come up with a ground-breaking technology that takes the best of high-definition 2D technology and the latest in 3D technology to come up with a platform that is set to change the way companies in the Philippines advertise—glasses-free 3D screens.

The company was founded on the premise of providing the best for Filipinos—by Filipinos.

“When we decided to pursue this, we had only one intention in mind—to come up with a company, that will revolutionize the way we do advertising here in the country—to provide our countrymen with the best available technology out there,” shares Katrina Bantug, President and CEO of 3D Vizion. “Myself, Mr. Mohan Kulkarni and DEMIKK Holdings, Inc., as represented by Ruben Tiu, came up with this idea of having a fully-operational Filipino company that offers world-class, first-class products and services.”

Fuel for change

3D Vizion uses proprietary technology to provide companies with a revolutionary platform that they can use not just to catch attention, but ultimately, to generate sales. Because of this, the company has been getting a lot of attention from other organizations who want to get the word out of their offerings; likewise 3D Vizion’s technology is slowly being recognized as the new standard platform for a more cost-efficient yet undeniably effective mass marketing.

“Glasses-free 3D screens leave such a lasting imprint that studies have shown that it is 10 times more effective more than regular 2D media,” adds Katrina Bantug. “In the US, a study discovered that when used in a mall, the sales of the brand featured in the glasses-free 3D screen went up at least 12% in addition to the store reporting a 34% increase in consumer traffic.”

A step up from the usual 3D screens we see inside movie houses, this new and more sophisticated technology bridges most of the gaps left by previous iterations by providing viewers with improved 3D projection coupled with high-definition 2D images, more spots for viewing and of course, the ability to watch without the use of bothersome red and blue glasses that can cause headaches among other discomforts.

In addition, multiple researches found that similar technology has a proven track record of heightened engagement, yielding 92% in memory retention among audience, with 68% of the number displaying a higher probability of following the experience with a purchase. Studies conducted in other industries, such as education also prove the effectiveness of the medium in making people perceive, understand and remember ideas.

But the bottom line is this: in the battle for the attention of the consumer who is now media savvy and inundated by so much information, rising above the clutter is an act of survival. 3DVizion is proud to be the company that will aid the industry to keep growing and working towards better ways of engaging with the mass market.

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