
The Globe Gen3 stores will further engage and delight customers by fueling their passion in the areas of music, entertainment, productivity, and life. With the opening of the GEN3 Stores, Globe has topped some of the iconic stores in the US and around the world.
“Globe is proud to bring to Filipino consumers another world-standard differentiated experience. Our passion for our customers inspires us to end the year on a high note by bringing innovation a notch higher in our stores, one of our key customer touch points, allowing us to truly empower our customers' digital lifestyles,” said Ernest Cu, Globe President and CEO.

The lifestyle zones will also highlight the stories of brand ambassadors every quarter. The store is a platform for the introduction of must-watch personalities who are blazing new trails in their respective Art, Community and Technology spaces. For the first quarter of 2015, with Music as the main theme, Globe GEN3 will feature four of the coolest DJs of this generation: DJ Badkiss, Callum David, Mars Miranda, and Eric Capilli - who all have inspiring success stories in their chosen career. In the coming months, it will also feature the aspiring story of JR Dela Paz, a Globe myBusiness ambassador and owner of fast-rising restaurant chain Size Matters.

Apart from reconfigured store displays, customers can also check out the Play Bar to explore the different featured apps and sit through one-on-one service consultations. Self-service tools are available that allow better interaction with customer representatives through a video hotline.
“Exciting, unexpected, and experiential are the words to describe our GEN3 Stores. The concept and design of the GEN3 Stores have undergone intense research and consultation with the world’s top-notch designers and architecture experts. We are inviting customers to explore and be inspired by the stores’ four zones—music, entertainment, productivity, and life so they can fully enjoy a wonderful world,” said Joe Caliro, Globe Head of Retail Transformation and Management.


Leading up to the launch of the GEN3 Stores, Globe collaborated with homegrown Philippine artists who took part in one of the telco’s biggest transformation projects to better serve its customers. Led by multi-awarded artist Ross Capili, the artists turned their design inspirations into live art galleries, showcasing murals exhibiting Globe’s brilliant vision, complementing the look, feel, and experience of its GEN3 Stores.
By 2015, Globe is set to convert more of its existing stores into GEN3 Stores to bring the world-class telco retail experience to more Filipinos.
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