
Once again, Coca-Cola made happy history with a massive nationwide concert party for the Filipino youth to celebrate its 100th year in the Philippines - the Coca-Cola Concert ng Bayan!
The rocking concert party, which gathered Pinoy teens from all over the country unfolded at the SM Mall of Asia concert grounds last March 23, 2012 and simultaneously shown live in key locations nationwide including SM Baguio, SM Lucena, SM Cebu and SM Davao and streamed via coca-cola.com.ph, allowing everyone across the country and the world to be part of the energizing music, the unlimited festivities and of course, the overflowing happiness.
“The Coca-Cola Concert ng Bayan is our gift to the Filipino teens whose positive spirit, refreshing creativity and passion for happiness have always been indestructible. In tandem with our Coca-Cola Happiness President Caloy, they have made this historic event possible! In this epic year, we are all-out in giving the whole nation more and more reasons to be happy. The last 100 years would not have been a success if not for the Filipinos who made Coca-Cola part of their everyday lives,” said Guillermo Aponte, president and general manager, Coca-Cola Philippines.