The Association of Accredited Advertising Agencies (4As) of the Philippines recently hosted a special forum on the value of winning a Cannes Lions award, what it takes to win, and how creativity impacts business performance, held last March 8 at the Ayala Museum in Makati City.
Shown in the photo are (from L-R) Reena Robles, 4As Corporate Controller and The Huddle Room Managing Partner; Norman Agatep, 4As Treasurer and Grupo Agatep President & Managing Director; Anna Chua-Norbert, 4As Trustee and DDB Philippines' Group Chief Culture Officer; Golda Roldan, 4As Board Secretary and VML Philippines Chief Executive Officer; Melvin Mangada, 4As Chair and TBWA\SMP Chairperson & Chief Creative Officer; Marian Brannely, Cannes Lions Global Director of Awards; Teeny Gonzales, 4As President and Seven AD Chief Executive Officer; Kristine Go, Smart Communications Senior Vice President; Margot Torres, McDonald's Philippines Managing Director; Raoul Panes, Chief Creative Officer of Publicis Groupe Philippines & Leo Burnett Group Manila; David Guerrero, 4As Trustee and BBDO Guerrero Creative Chair; Mike Garcia, 4As Vice President and Ogilvy Philippines Managing Partner; and the event's host, broadcast journalist Rico Hizon.
Aiming to inspire Filipino brands and agencies who wish to join the Cannes Lions awards—the international festival of creativity that recognizes the most groundbreaking work in branded communication from across the globe—the Association of Accredited Advertising Agencies (4As) of the Philippines recently hosted a special forum on the value of winning a Lion, what it takes to win, and how creativity impacts business performance.
The event took place last March 8 at the Ayala Museum in Makati City.
(L-R) TCL PH Sales Director for Brown Lines Cyd Montebon, Sales Director for Business Development and Diversified Products Jay Guanzon, TCL PH Chief Executive Officer Loyal Cheng, TCL PH Product Manager for Air Solutions Technologies Bert Cheung, TCL PH Marketing Head Shae Yu Xiaoling, TCL Brand Manager Joseph Cernitchez with TCL Brand Partners for CoolPro | FreshIN 2.0 Coleen Garcia and Sarah Lahbati
In line with its 24th year celebration, TCL, a leading consumer electronics brand and one of the world's top two TV brands, recently revealed the newest and most innovative Air Conditioner to date dubbed as TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner in a media launch event held at the Orchard Ballroom, Ascott Hotel BGC.
HAVAS Red Philippines recently launched its pioneer Red Sky Dialogues, a monthly roundtable series with the aim of forming deeper engagement with media partners. The first session was attended by journalists from top media publications in the country.
Led by Phil Tiongson, Head of Mx and Director for Data Science at HAVAS Ortega, the discussion explored the latest insights on Prosumer trends. A “Prosumer” is part of the 15-20% of the Filipino population who are at the forefront of new trends, beliefs, and attitudes. They possess a keen eye for emerging media and brands, and typically set the pace of the market being 18-24 months ahead of the mainstream.
She will return with a vengeance. Anya Taylor-Joy plays the titular role in Furiosa: A Mad Max Saga, directed and written by Academy Award-winning visionary George Miller. The highly anticipated action adventure goes back to the iconic dystopian world of the Mad Max films, created more than 30 years ago by Miller. “Furiosa: A Mad Max Saga” also stars Chris Hemsworth, Alyla Browne, and Tom Burke.
DxOMark says HONOR Magic 6 Pro bested Huawei Mate 60 Pro+, iPhone 15 Pro Max, OPPO Find X7 Ultra, Google Pixel 8 Pro, and others in Global Rankings for Camera, Battery, Display, and Selfie.
The leading global provider of smart devices, HONOR, claimed the top spot as the best camera smartphone in the recent DxOMark ranking test, dethroning its competitors with a high-ranking score of 158.
Exhuma, the new mystery thriller directed by Jang Jae-Hyun (Svaha: The Sixth Finger, The Priests), has topped the box office in Korea for the fourth consecutive weekend. Boasting a stellar cast led by Choi Min-sik, Kim Go-eun, Yoo Hai-jin and Lee Do-hyun, Exhuma is now showing in Philippine cinemas.
Since its release in Korea on February 22, Exhuma has grossed $68 million (USD) and is currently the highest-grossing Korean film of 2024. According to data from KoBiz, a box office tracking service operated by the Korean Film Council (Kofic), the film has had 9.5 million admissions as of March 19.
As it enters its 8th year in the industry, powerhouse and global award-winning communications group COMCO Mundo League of Enterprises reinforces its leadership as it names the new Managing Directors for its companies in COMCO Southeast Asia and the Middle East & Africa markets. They are Joyce Yu for COMCO Southeast Asia, Rachel Syfargo for TARO AOX Inc., and Tricia Cusi-Jimenea for COMCO Middle East & Africa.
Reader’s Digest has released the results of its 26th Annual Most Trusted Brands survey.
On Friday 22 March, 2024 the Reader’s Digest Trusted Brands Awards will be presented to winners gathered to celebrate at the Marco Polo Ortigas Manila Hotel at 7pm. The awards gala will see marketing minds and business leaders gather to celebrate the remarkable brands that have captured the highest echelons of consumer confidence in the Philippine market. These brands go beyond mere customer engagement – they exemplify a steadfast commitment to fulfilling their promises and cultivating an invaluable asset: their customers’ unwavering trust.
Take a break from the hustle and bustle of the Metro Manila convention scene, and join us this May 11, 2024 as we celebrate Filipino Komiks at the Seven Lakes Komiks Festival! To be held at the cozy and laidback premises of Casa San Pablo, this event seeks to create a komiks-centric space to release new books and introduce new and old creators to each other in a relaxed community setting.
San Pablo is rich with Komiks history, and partnering with both the Komikero Komiks Museum started by the late Gerry Alanguilan, and with Casa San Pablo, the Seven Lakes Komiks Organizing Committee aims to provide a fun filled day of reading and dialogue about komiks, connecting creators with readers, and hopefully create a new fans as well. Our event is proudly sponsored by Komikon Inc., (short description of Komikon), and CARD MRI Publishing House Inc., a local publishing house under CARD Mutually Reinforcing Institutions (CARD MRI), that aims to "to elevate the capacity of CARD MRI clients by providing progressive and positive stories." We are also supported by The Graphic Literature Guild, a student organization for artists, writers, and comic enthusiasts based in UP Los Baños, and will be covered by our official media partners Indie Komiks Podcast and Blink Creative Studio.
“Under a Piaya Moon” and “Last Shift” bagged the coveted Pinakapanalong Pelikula awards in the full-length and short film categories respectively at the inaugural Puregold CinePanalo Awards Night. Held on March 16 at the Gateway Cineplex 18, it was an emotional night as both established names as well as young up-and-comers received recognition for their exceptional efforts.
In the full-length category, Kurt Soberano’s debut feature “Under a Piaya Moon” left the biggest impact as it bagged six awards including the coveted Panalong Aktor and Panalong Pangalawang Aktor. Close behind was Sigrid Andrea Bernardo’s “Pushcart Tales” which left with four awards including Panalong Direktor and Panalong Karangalan Mula sa Mga Hurado.
Meanwhile among the student shorts, Ronjay-C Mendiola’s “Last Shift” achieved the most accolades, winning five awards through the night including Panalong Aktor and Panalong Pangalawang Aktor. Diezelle C. Masilungan’s “Kung Nag-aatubili” also impressed with a total of four awards including Panalong Direktor and a tie for Panalong Pangalawang Aktor.
Award winners were selected by an esteemed jury of judges. Victor Villanueva, Emmanuel dela Cruz, Lito Zulueta, served as the jury for the short film category while Jeffery Jeturian, Mae Cruz-Alviar, and June Kim served for the full-length category. Festival directors Ivy Hayagan-Piedad and Chris Cahilig alongside Republic Creative’s Lyle Gonzales served on both juries.
Representatives from festival partners MTRCB and Mowelfund were also in attendance to award special prizes to exceptional film entries.
“Smokey Journey,” “Tiil ni Lola,” and “Kung Nag-aatubili” received first, second, and third prize respectively in the MTRCB Responsableng Paglikha short-film category, while “Under a Piaya Moon” took home the award in the full-length category.
Mowelfund also gave out special citations for “Ka Benjie” in the short film category and “Under a Piaya Moon” in the full-length category. They also gave away scholarships to ten of the most promising student filmmakers to participate in the festival.
Screenings of the festival films will also have an extended run at Gateway 2 Cinemas starting on March 20, Wednesday.
The full list of award winners is as follows:
PINAKAPANALONG PELIKULA
Full-length: “Under a Piaya Moon”
Short Film: “Last Shift”
ALWAYS PANALO FILM
Full-length: “A Lab Story”
Short Film: “Smokey Journey”
PANALONG DIREKTOR
Full-length: Sigrid Andrea Bernardo, “Pushcart Tales”
Short Film: Dizelle C. Masilungan, “Kung Nag-aatubili”
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