UV Exposure in the City Same As When You’re At the Beach
At a time when we face an abundance of choices in how, when, and why we use products, so have sunscreen products slowly evolved from being solely used at the beach during summertime to a daily skin care staple. The message is clear: not only is it important to prevent sunburn, it is equally important to prevent rapid skin aging and deeper cellular damage.
Daylong, a dermatological suncare brand from the makers of Cetaphil, is the first to explicitly advocate daily sunscreen application. In its recent efforts to support its cause, Daylong conducted a UV-exposure study to investigate whether the outdoor sun at the beach shows the same level of strength in the city – even when indoors.
Together with five Filipina urbanites – Jaymie Pizarro, Jackie Go, Marj Sia, Janeena Chan, and Marie Lozano – Daylong used sun sensors to track daily UV exposures in Metro Manila for a week. From day to night, their daily activities were recorded, even when indoors.
Paul Feig and Melissa McCarthy have already collaborated in the smash hit comedies: “Bridesmaids” and “The Heat.” In “Spy,” which Feig wrote and directed, the gifted actress plays the brilliant, intuitive and relatable Susan Cooper, who has worked in the dreary basement at CIA headquarters for years. Her colleague is the charming, sophisticated and self-absorbed super spy Bradley Fine, played by Jude Law. An unsung hero, Cooper is the one who guides her partner via a computer and an earpiece, when he is out on perilous assignments, steering him through sticky situations around the globe. Fine gets the credit for all the successes, but it is actually Cooper doing most of the complicated work. She is also secretly besotted with the charismatic Fine, but it’s a case of unrequited love.
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