MILO Nutriload launched to revitalize Filipino breakfast habits

Breakfast Made Better: MILO introduces new and improved cereal drink for the whole family

In its continued effort to drive nutrition, health and wellness in the country, leading beverage brand MILO brings in the latest addition to the MILO portfolio, MILO Nutriload. Nutriloaded with Vitamin C, Iron and Calcium, MILO Nutriload is the only cereal drink filled with PROTOMALT flakes, a healthy source of energy-giving carbohydrates, which helps restore energy levels for productivity while brimming with the classic chocolate MILO taste that every Filipino loves.

With age and other health factors playing significant roles in building routine stamina and energy balance, mothers are faced with the everyday challenge of serving food that provides the nutrients and sustained energy their family needs for a busy day.

Long-term studies show that teenagers require more energy than any other age group. According to a recent report by University of Minnesota researchers1, teenagers usually have bad eating habits because of the dynamic lifestyle they lead. Teens who are constantly on the go or those with a penchant for junk food often disregard a proper meal in the interest of saving time and money. These teens are consequently unable to build a strong dietary defense against the potential health risks that come with age.

Bringing healthy food choices to the table helps Filipino families especially teens develop good eating habits and live a healthier lifestyle. While most meals provide physical energy that helps individuals endure hours of work or leisure, these may not carry the essential nutrients they need to optimize their mental and emotional health as well.

“MILO continues to champion the role of mothers in motivating wellness among Filipino households and most importantly the youth. We aim to strengthen this commitment through a new affordable and delicious product that provides the recommended nutritional value at any time of day for the young and old alike – kaya ‘di lang basta loaded, Nutriloaded!,” said MILO Nutriload Brand Manager Meg Panopio.

Best enjoyed in the morning, MILO Nutriload is specially formulated to restore energy used up during 8-12 hours of sleep, which leaves the body without food or nourishment. Reports have shown that a balanced breakfast at the beginning of the day renders a positive impact on improved performance towards different activities by contributing lasting energy and metabolism at an optimum level.

MILO Nutriload is now available at SRP Php 6.00 per pack in supermarkets and sari-sari stores nationwide.

For more information, log on to the MILO Philippines Facebook page ( and follow MILO on Twitter (@MiloPH).

1 Neumark-Sztainer, D., Wall, M., Larson, N., Eisenberg, M., & Loth, K. (2011). Dieting and disordered eating behaviors from adolescence to young adulthood: Findings from a 10-year longitudinal study. Journal of the American Dietetic Association, 111 (7).

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