Orange Blush Salon’s Grand re-Launch at Franchise Asia Expo

The fast-growing salon chain Orange Blush Salon (OBS)  gears up as it relaunches its brand at the upcoming Franchise Asia Expo set on July 21-23 at the SMX Convention Center in Pasay City. 

The grand re-launch takes place at Booth 207 of this year’s franchise expo, touted as the biggest in the country. Hundreds of franchising businesses participate in this much-anticipated event, as OBS re-launches with revamped franchise packages that should make it easier to own an outlet of your own thru installment plans in partnership with BDO. 

“We are excited to announce that during the expo, we shall be holding a three-day sale with P50,000 off on our franchise fee,” said the brand’s maker Joby Linsangan-Moreno. “Our main objective is to find suitable and qualified franchisees who could be our partners in expanding Orange Blush.” 

OBS is eyeing to approve at least 10 franchisees at the Expo.

At present, there are eight franchised OBS branches, with one in Lipa, Batangas opening soon. The flagship branch and main office is located at Spark Place Mall in P.Tuazon corner 10th Avenue in Cubao, Quezon City. 

Best known as a rebonding center, OBS, which originated in Cabanatuan, is set to open 10 new branches within Metro Manila and in Metro South (Batangas and Antipolo). For interested franchisees, there will be pre-approved branches located inside community malls, in partnership with Waltermart, Citymall, Vista Malls, SM Savemore, SM City, and Robinsons Townville malls. 

Joby shared her valuable thoughts on franchising, stating, ‘Franchising is actually borrowing and sharing the owner’s operations standards with a fee. It is operating within the regulations of the franchisor with proven business system and standards.“

She added, “Franchising is for those who are willing to follow and adapt to the culture of the franchisor and for those who would want to invest and grow the business with the franchisor by sharing the same vision and beliefs.” 

OBS is fast-becoming a household brand, thanks to significant exposures it enjoys on shows like ABS-CBN’s Umagang Kay Ganda, Magandang Buhay, and ASAP. It is at present the main hair and make-up sponsor for Banana Sundae.

The process of rebond, a permanent hair straightening procedure is the OBS brand’s strength, backed by a warranty service wherein customers availing the rebonding treatments are given warranty cards. In this set-up, clients are asked to return after a week for their hairs to be checked. If touchups are needed, OBS staff will do them free of charge. 

A mild-mannered, hard worker who takes pride on her provincial roots, Joby further explained her vision for OBS: “Our goal is to become the top-of-mind hair salon in the country. We want people to think of Orange Blush Salon when they want to have their hair cut or rebonded. We want them to feel that at OBS, you are being cared for and that our customers are our highest priority. Our mission is to make our customers feel loved, happy, hopeful, and beautiful.”

Joby, a UST graduate who jumpstarted her salon business on a P30,000 shoestring budget, is now being handled by Asian Artist Agency.

“I have been attending workshops under the supervision of King of Talk Boy Abunda. I am truly honored for this golden opportunity to speak what’s on my mind and what’s in my heart, and to share my life and my stories to others.”

Those visiting the OBS booth at the Franchise Asia Expo SMX can expect some great vibes in the name of beauty and hope.

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